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Listening to the customer is of prime importance to a company. How do Apple, HP and Xerox listen to their customers? A few examples.
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A list of Management gurus and their contribution to management...
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Case Study on Nike's demand forecasting solution implementation failure in 2000 and the subsequent turnaround.
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Why should developers also be involved in a support role in an IT organization?
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In 1992, Pepsi introduced Crystal Pepsi in the market. However, after a very successful launch and $470 million in sales in the first year, it left the consumer confused. Pepsi learned a lesson and th...
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