This seems to have a similar thread to Branson's "Screw business as Usual". I like this. The sad and mad thing is that many business owners are left bereft of a generous heart which ultimately leads to their ill health and blindness to the fact that their belief systems are harming us all. Ego plays a large part in that I would say. I love it when true creatives come to business and make it a better place to be. A great example can be heard here: http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness_20070531.shtml This is the UK's most popular tourist attraction, he threw out all the business models and devised his own - "Monkey Business"... :O)
Hats off. Incredible stuff.
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