We’ve all been there. You’re driving down the highway with no intention of going shopping on this beautiful July day, when suddenly a sign for one of your favorite stores emerges on the horizon, a siren’s call, and you find yourself pulling into the store’s parking lot, your prior plans pushed aside. Now, the question is, how do you create a fantastic sign? We’re here to help, with three top tips for great sign design:
1. MAKE IT READABLE. The contrast between your text and your background should be high, with a dark background and light text or vice versa. Black and white are always a classic. If the contrast is weak, you’ll need to put a shadow or a border around your text to make it pop. Finally, make sure the font itself is easy-to-read.
2. MAKE IT READABLE AT A DISTANCE. If you are advertising roadside, at a conference, at a farmers’ market, or at any other large venue, the text needs to be big enough to attract faraway customers. As a general rule, for every ten feet, add an inch to the height of your letters (or for every 1.2 meters add 1 cm).
3. CHOOSE A CAPTIVATING, CONSISTENT COLOR. Brand recognition is vital to small businesses’ success, and studies have shown that color is responsible for 80% of trademark recognition. As such, in order to quickly build your brand, it is imperative to keep your colors consistent across all your promotional materials, including your #banners, posters, and signs. Choose your colors carefully, avoiding choosing a color simply because it’s hot now; you want to make sure your color can still represent your brand years into your business’s growth.
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Want to read more? Check out the original article here: http://www.entrepreneur.com/article/233961.
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