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As a small business owner, how can you stop people in their tracks? Create a great sign!

We’ve all been there. You’re driving down the highway with no intention of going shopping on this beautiful July day, when suddenly a sign for one of your favorite stores emerges on the horizon, a siren’s call, and you find yourself pulling into the store’s parking lot, your prior plans pushed aside. Now, the question is, how do you create a fantastic sign? We’re here to help, with three top tips for great sign design:

1. MAKE IT READABLE. The contrast between your text and your background should be high, with a dark background and light text or vice versa. Black and white are always a classic. If the contrast is weak, you’ll need to put a shadow or a border around your text to make it pop. Finally, make sure the font itself is easy-to-read.

2. MAKE IT READABLE AT A DISTANCE. If you are advertising roadside, at a conference, at a farmers’ market, or at any other large venue, the text needs to be big enough to attract faraway customers. As a general rule, for every ten feet, add an inch to the height of your letters (or for every 1.2 meters add 1 cm).

3. CHOOSE A CAPTIVATING, CONSISTENT COLOR. Brand recognition is vital to small businesses’ success, and studies have shown that color is responsible for 80% of trademark recognition. As such, in order to quickly build your brand, it is imperative to keep your colors consistent across all your promotional materials, including your #banners, posters, and signs. Choose your colors carefully, avoiding choosing a color simply because it’s hot now; you want to make sure your color can still represent your brand years into your business’s growth.

Get high-quality vinyl banners, lawn signs, car magnets, and more at FreeLogoServices.com today! http://www.freelogoservices.com/promotional-products

Want to read more? Check out the original article here: http://www.entrepreneur.com/article/233961.

#smallbusinesstips   #bannerdesigns #smallbusinessmarketing #vinylbanners #visualmarketing  
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Business cards never seem to lose their relevance. Still today, 75 percent of small business owners keep business cards at their desk for easy reference. In any professional industry, it is absolutely necessary to have a business card.

Business cards are a reflection of who you are as person and what you represent. Giving out your card is one of the oldest and most effective ways of networking. But, there is a difference between bad business cards, good business cards, and great business cards. Below are a few tips on how to make your business card as effective as possible.

Keep your business card simple. Focus on the important parts; you only have 10-20 seconds to capture someone’s attention. In these 10-20 seconds, you need to make an impact through creative use of design, material, and color. People are ten times more likely to keep a business card if it contains color. Your business card also needs to start a conversation. Yes, you are different from your competition, your card needs to be as well. Make it memorable.

Priority of information is also very important. You should include your name, company name, contact information first and always. You can also include title, physical address, social media platforms, or website, but never create clutter. Don’t put any information on your card that is unnecessary.

Your card should also be brand consistent. It should echo the way you dress, what your business does, what you like, where you’re from--pretty much anything about you and your business, in the simplest form possible. If your logo and brand image is sleek, serious, and modern, don’t make your card silly, bright, and cluttered. Everything your business does should add up to the same brand image you are cultivating.

Finally, don’t be different to be different, be different to differentiate. Don’t do things that other people don’t do just because it sets you apart. There are reasons why business cards are all around the same size and weight. Large, heavy or odd-shaped business cards for no obvious reason just confuse and annoy your prospects. Be different with your designs and colors, not because you’re annoying.

For more, check out: https://www.comstocksmag.com/psycho-over-business-cards

Ready to design? Visit http://www.freelogoservices.com/business-cards/start

#businesscards   #smallbusinessmarketing   #businesscarddesign  
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Now that we have great letterhead design ideas and content plans, it’s time to add the finishing touches. Once you are near completion of your letterhead check back with these last two tips to make sure that your letterhead is perfect.  

1. Represent your brand.

The letterhead you create should portray the same message that your logo and other company items do. The color scheme, font, mood, and style should all be the same. Don’t make a pink, playful, Helvetica letterhead when your business cards are green, elegant, and in calligraphic script! Keep your brand consistent. Customers will notice when it’s not.

2. Keep it simple.

When designing your letterhead, keep in mind that it is just a letterhead. The content is the real priority information. You should take more time developing quality content than designing a letterhead. Your letterhead is a truck that carries your goods and services; you want it to look nice and presentable, but what’s inside is more important. When in doubt: simplify.

Check back for more important tips from our experts at FreeLogoServices.com!
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Get your small business noticed every day with customized letterhead!

Once you’ve completed your logo and business cards, the next step is making all of your company’s outgoing documents consistent and professional. Whether your letterhead attracts new customers or keeps old ones, you need engaging content and design. 
 
Let’s start this week with creating great letterhead design. At one glance of a letterhead, readers can immediately get a grasp of what kind of business you are presenting. No one ever said not to judge a business by their letterhead, so you have to make yours count.  Here are a few tips.
 
Design for the medium - Letterhead no longer solely belongs on printed paper. Letterhead is used for emails, newsletters, web pages, and all kinds of documents on the screen. Taking into account this switch from paper to digital, it is becoming more and more acceptable to have pages that bleed, or print all the way to the edge. Many printers do not print in full-page bleeds, but all computers can handle it, so if your letterhead will be used mainly for online communication, take advantage and let it bleed.
           
Consider alignment and positioning - Arrangement is very important for creating an attractive letterhead. But, there is no golden rule for where everything should be and how it should be laid out. The best formats come from trial and error.  Keep in mind to keep your company’s stamp small and either at the top or bottom. Logos in the top middle of a letterhead shows more authority and control, while off-center logos show more flexibility and a customer-oriented attitude.
 
Use color wisely - By the time you decide to design letterhead, you probably have your company colors figured out. When designing letterhead, use only the colors present in your logo or other company products, and use these sparingly. You don’t want your letterhead to overwhelm the reader with a light show of tones. You just want a little splash of color to remind the reader who is presenting the information to them. 
 
Want to learn more? Check back next week for tips on how to create great letterhead content!

http://www.freelogoservices.com/business-letterhead-tool

#letterheaddesign   #smallbusiness   #stationerydesign  
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Looking for an inexpensive way to promote your small business? Creating a custom t-shirt for your team uniform will literally make each employee a walking advertisement.

Creating the perfect shirt is simple!

1. Upload your own design/photo, add text, or design a custom logo on our site. Get creative!

2.  Choose to add a design to the back! Our newly added functionality gives you the option to add your custom design, a photo, or just text to the back of your shirts too!

3. Choose the color of your shirts - Remember to select a light color shirt if your photos, logo or text is dark.

4. Order your new custom, one of a kind t-shirts.

Could it be any easier to outfit your team? We're not sure how!

http://www.freelogoservices.com/custom-t-shirts

#customtshirts   #smallbusinessmarketing #promotionalproducts  
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Personalize every aspect of your business this year with customized pens, folders, letterhead and envelopes.

Personalized office supplies are a cost-effective marketing tool that will make a big impact. Although they may seem like a simple addition to your marketing repertoire, they can be effective in reaching your target audience and getting your business noticed.At FreeLogoServices, all of our stationary, pens and folders can be customized to suit all of your marketing needs - business meetings, seminars, promotional events, employee training, etc.Here are a few ways to use our custom office products.

1.  Brand Awareness - Attending an important meeting or conference? Create the perfect handout package with custom folders, your presentation printed on custom letterhead and include a custom pen!

2.  Promote Efficiency - All your employees can use the presentation folders, pens, and stationary on a daily basis, from inter-company communications to personal organization.

3. Promote your brand – Custom office supplies will also build your brand among clients and customers. Customers will remember your company and logo when looking at the folders, using their new pens and viewing any materials printed on your custom letterhead.

4. Invoicing – Print customer and send customer invoices using personalized letterhead and envelopes. Not only will this increase brand awareness, but the custom envelopes are sure to increase efficiency.

Start distributing your business’ information easily and effectively with personalized office products! It’s a great, cost-effective way to make a powerful impression. Get started today at FreeLogoServices.com/promotional-products
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There are many different types of #logos , so how to choose? Below, we’ve compiled a small list of different logo styles to help you make your decision. Once you’ve decided on which logo is right for you, head on over to FreeLogoServices.com to start the logo creating process.

1. Wordmark. This type of logo simply includes the name of your company, displayed in a creative way. There are no images besides those created by the letters and space between the letters. Wordmark logos have a lot of room for uniqueness in font, color, size, and positioning, and are generally very recognizable and memorable. Popular examples of wordmark logos include Google, Coca-Cola, Disney, and Fedex. 

2. Brandmark. This is one of the least popular types of logos, but one of the most powerful if executed correctly. Brandmarks do not have words, just a symbol embodying their brand. Think Apple, Superman, or The Artist Formerly Known As Prince. These logos are risky for small businesses because they are not recognizable to any certain name brand without any prior knowledge.

3. Combination mark. These logos include a symbol and text. These are the most iconic and versatile because they can be split up and used as wordmarks (only text) or brandmarks (only images) once they become recognizable enough together. The combination mark is a great place to start for any small business.

4. Emblem. Emblems include text inside a symbol. Usually small and compact-looking, emblems resemble official crests and seals, and therefore usually represent a high-quality or expensive brand, like Harley-Davidson or BMW. These logos are sleek and professional, so only use this type of logo if that is the image you are building.

5. Initials. This type of logo can be included in any of the previous types; it is just a bit of an adjustment. If your company name is long and hard to pronounce, it would be better to use your initials in your logo instead of your full brand name. You can use initials in wordmarks, combination marks, and, very popularly, emblems. 

Make up your mind? If so, keep those ideas fresh and start your logo right now at FreeLogoServices.com. Design is free, so try out as many designs as you want. The time for brand building is now.

For more information and examples, please visit: http://visual.ly/logos-5-basic-types

#logos   #smallbusiness   #smallbusinessmarketing   #branding  
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Put your company’s information right where your customers want it, everywhere! With customizable window and wall vinyl decals from FreeLogoServices.com, you can print your logo right onto a 19.3” x 12.65” decal.

Don’t stop with just your logo; print your store’s hours and post it on the front window of your storefront, or print a few promotional decals complete with your company name, logo, and address and stick them on bulletins boards around town. The possibilities are endless.

Our vinyl decals will help promote brand recognition and credibility when seen by current and potential customers.

Get started today at http://www.freelogoservices.com/window-decals

#windowdecals   #customdecals   #smallbusiness   #marketing  
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Creating outstanding letterhead - 2 tips to get the layout right!

Now that you understand how a letterhead should look (see last week's post), it’s time to take a look at what it should say. So, this time, let’s focus on letterhead content. Just to clarify, we will not be discussing the actual content that your letterhead is delivering, that should be unique every time; here we are discussing what basic information to include in your design.

 
1. Use a hierarchy of information in your design 

First, you need to decide which piece of your information is most important.  Company name, logo, web address, phone number, and fax number are just a few to choose from. If you figure out that your company name is most important, that goes on top. If you are running an online business, the web address may be more necessary than phone numbers, physical addresses, or even a company name. Decide what is most important to the audience you are trying to attract, and put it first.

 
2. Choose the right details
 
Similar to the last point, do not include any unnecessary information. If you rarely use your fax machine, you wouldn’t put that number on the letterhead. If you run your business of out your home, you wouldn’t include your address. Keep it simple. The last thing you want is a letterhead with so much superfluous information it clouds the actual quality content within your document. 

 

Want to learn more? Come back next week for our last section of letterhead style tips!

Ready to start designing your letterhead? Visit http://www.freelogoservices.com/business-letterhead-tool   to get started for free!

Missed our post from last week? Check it out here:
https://plus.google.com/102059865433929707728/posts/692RW6TyeBc

#letterheaddesign   #stationerydesign   #smallbusinessmarketing
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Are business cards still needed in our hyper-digitized lives? LinkedIn and Evernote think so!

Checkout the latest way to organize your stack of business cards and be sure to make sure that your cards are up-to-date.

http://blog.evernote.com/blog/2014/05/07/evernote-linkedin-perfect-business-card/
Today, Evernote becomes an amazing business card scanning app. We’re happy to announce a deeper integration between Evernote and LinkedIn that enhances the way business cards are captured, recalled, and displayed in Evernote.
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Get your small business noticed with a custom vinyl banner!

If you’re looking for versatility in your small business marketing, a vinyl banner is key. Vinyl banners are durable and waterproof, making them the ideal for all advertising.

Increase your brand awareness by featuring your company’s logo, advertising special sales and displaying your banner at special events. Vinyl banners will make an impact at any large event, from farmer’s markets to conferences and their durability allows you to use them again and again.

Increase your visibility and make a statement with a banner that will impress potential customers.

#smallbusinessmarketing   #custombanners #promotionalproducts  
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Custom lawn signs are an affordable and convenient way to increase brand awareness and sales. Here are a few tips for making your FreeLogoServices lawn sign work effectively for you.

Location is Key:  Your lawn sign won’t make an impact if it’s placed in an isolated area. To advertise your company correctly, place your sign in areas with high traffic. For example, the main street of a town, a shopping plaza or in front of a house on a busy road.
 
Be Creative: Don’t let your sign’s message fall by the wayside. Create a sign with a great message so it’s more effective and sticks in customers’ minds. Make sure to feature your logo to make your sign really stand out.
 
Include Contact Information: No matter how often your sign is seen or how creative it is, you won’t get any business unless there is prominent contact information. Don’t forget to add a phone number, email or website so that potential customers can easily get in touch with you.

Start creating your custom lawn signs at FreeLogoServices.com!

#promotionalproducts   #lawnsigns #smallbusinessmarketing   #smallbusiness  
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Tú eres más valiente de lo que crees, más fuerte de lo que pareces y más inteligente de lo que piensas.
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FreeLogoServices.com - We help small businesses build their own brand and identity in minutes.
Introduction

We provide customers with easy-to-use online tools to design and purchase identity products including Logos, Business Cards, Letterhead, Hats, Pens, Polo Shirts, Mugs, T-Shirts and other promotional products. You can design and purchase any of these items in just minutes!

At FreeLogoServices.com we have helped more than 15 million businesses around the world develop their brand – a number that continues rapid growth each month.