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Usability Copywriter
108 followers -
Helping startups and small businesses write kickass copy that gets people to sign up, join in, and hand over some lovin' (or money - whichever works best).
Helping startups and small businesses write kickass copy that gets people to sign up, join in, and hand over some lovin' (or money - whichever works best).

108 followers
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Usability Copywriter's posts

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When writing microcopy be aware of - and write for - all 5 states of the UI stack to improve UX for every screen.

Conversion optimsation isn’t about forcing the user into an action, it’s about creating an environment where that action becomes irresistible to the user.

The secret to good UX copy is keeping a conversational tone by instructing the reader to take action - or giving them relevant information - the way you would to a friend if they were using your website/app at that particular step.

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With Christmas around the corner, here are some ideas from business already killing it - on how to ramp up your marketing (and #conversions  )

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Quick how to on creating a #customerjourneymap  

Do you have a Customer Journey Map? If so, did you follow these steps, or do you have another way to tackle putting one together?

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There's a stigma that UX and CRO serve two different purposes.

But #UX and #CRO need to live in harmonious marriage.

They are lovers, not fighters - and making them work together is beneficial for the user and the business.

Before you go judging, put on your data-first hat and take into consideration what this great article by Austin Knight talks about.

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I always harp on about testing website elements to increase #conversions  .

So here's a Monday morning question for you: If you have chat on your site, have you ever tested your greeter?

https://www.olark.com/using-olark/how-clever-greeters-increase-conversion-rates

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"Very" good resource!

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Nudges aren't evil...if you do them right.

A quick list of how to guide your user in the right direction that benefits you both.

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"A handy review of “boat insurance” advertisers including what they’re doing well, what they’re doing poorly, and how they can improve their performance."

If you're using Google Adwords for your business, you'll find this very useful.
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