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Andrew Hetzel
Works at Blue Cross Blue Shield of Michigan
Attended Syracuse University
Lives in Plymouth, MI
235 followers|15,037 views
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Andrew Hetzel

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Next month is National Employer Health & Fitness Month. Listen to how +Blue Cross Blue Shield of Michigan is helping employers in Michigan engage their workforces in shedding tens of thousands of pounds.  http://soundcloud.com/andy-hetzel/andy-hetzel-dan-dickerson-24
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Andrew Hetzel

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Sunrise this morning in Chicago. Hope it adds a little brightness to your day.
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Andrew Hetzel

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So honored to be part of such a diverse and experienced group of guest lecturers at Syracuse University's Newhouse School this term. Here is what we said about our experiences - http://newhousepr.wordpress.com/happening-newhousepr/
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Andrew Hetzel

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Employers are turning to wellness incentives as a way to reduce their healthcare costs and promote healthy workplaces. I interviewed with Lucy Ann Lance about how Blue Care Network of Michigan is helping employers and employees succeed - http://soundcloud.com/andy-hetzel/andy-hetzel-lucy-ann-lance-1
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Andrew Hetzel

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Honored to return to the Newhouse School at Syracuse University this past week to discuss social media in healthcare http://newhousepr.wordpress.com/2013/03/01/meet-andy-hetzel-apr/
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Andrew Hetzel

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How is primary care being improved in Michigan? I discuss +Blue Cross Blue Shield of Michigan's Patient-Centered Medical Home, the nation's largest, in this interview -> http://soundcloud.com/andy-hetzel/andy-hetzel-ken-kal-bcbsm-2
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Tomorrow, join us at Blue Cross Blue Shield of Michigan and start a new healthy habit - walking every day. I talk about #NationalWalkAtLunchDay  here -> http://soundcloud.com/andy-hetzel/andy-hetzel-dan-dickerson-23
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How is Blue Cross Blue Shield of Michigan helping people in our state get ready for healthcare reform?  Listen in -> http://soundcloud.com/andy-hetzel/andy-hetzel-dan-dickerson-22
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I joined Detroit Tigers radio commentator Dan Dickerson today to usher in the 2013 Tigers home season and announce a special Opening Day for kids sponsored by Blue Cross Blue Shield of Michigan.  http://soundcloud.com/andy-hetzel/andy-hetzel-dan-dickerson-20
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Bringing healthy breakfast right into the classroom. The latest in our effort at Blue Cross Blue Shield of Michigan to combat childhood obesity and help kids become healthy adults.  http://soundcloud.com/andy-hetzel/andy-hetzel-ken-kal-bcbsm-1
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BCBSM launches a new advertising campaign at a critical time for health insurance consumers here in Michigan. The Red Wings' Ken Kal and I chat about it - http://soundcloud.com/andy-hetzel/andy-hetzel-ken-kal-red
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People
Have him in circles
235 people
Eka Ananda's profile photo
leo k's profile photo
Mike Whaling's profile photo
James Silver's profile photo
Aaron Cruz's profile photo
Joycelyn Meade's profile photo
Mark Wright's profile photo
Daniel Tominello's profile photo
Bree Glenn's profile photo
Work
Occupation
Vice President, Corporate Communications
Employment
  • Blue Cross Blue Shield of Michigan
    Vice President, Corporate Communications, 2005 - present
  • John Bailey & Associates
    Vice President, 2000 - 2005
  • Michigan House of Representatives
    Democratic Caucus Press Secretary, 1998 - 2000
  • Michigan House of Representatives
    Deputy Director, Democratic Caucus Services, 1995 - 1998
  • NY State Assembly
    Legislative Aide, 1991 - 1995
  • Wellsville Daily Reporter
    Sports Editor, 1990 - 1991
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Plymouth, MI
Previously
Wellsville, NY - Wellsville, NY - Syracuse, NY - East Lansing, MI - Plymouth, MI
Story
Tagline
VP @BCBSM, Corporate Communications Blue Cross Blue Shield of Michigan
Introduction
Communications executive for Blue Cross Blue Shield of Michigan (BCBSM) since 2005.

Primary responsibilities include brand and reputational management for BCBSM, an industry leader in both categories. Public relations, advertising, marketing communications, employee communications and social media functions.  Department includes 67 full-time employees and several agency partners. Corporate spokesperson on major issues affecting BCBSM. Voice of the company in paid promotions.

I typically use Google+ for business-related content and communication.
Bragging rights
Launched BCBSM’s social content infrastructure. Helped initiate the company’s corporate marketing function. Created new marketing capabilities, including mobile event and email marketing. Overall good person. Likes to laugh and loves the Detroit Tigers.
Education
  • Syracuse University
    SI Newhouse School of Public Communication, 1986 - 1990
Basic Information
Gender
Male
Other names
R. Andrew Hetzel