As Byron Sharp of the Ehrenberg-Bass Institute states in his 2010 How Brands Grow: What Marketers Don't Know, "40 years of single-source-based analysis has delivered solid empirical evidence that advertising drives sales among those who are exposed to it," but that "advertising sales effects are spread out in time. This means that the effects of today's advertising is layered very thinly across sales figures over a long time period."
In 2014, one of the biggest stories in social media was its emergence as a major driver of website traffic. At the beginning of the year, BuzzFeed began reporting to the press that 75% of its site traffic was coming from social media, and it didn't take long for others to begin touting their numbers. In reality, this trend began around August 2013 when many digital publishers noticed that social media had become a significant source of traffic. U...
People are furious over the issue of privacy today. And probably for good reason. But there is a chance, a mere possibility, that modern technology's toll on privacy may actually make us better human beings.
Russell Brand's interesting perspective on modern rehabilitation: even after a decade of abstinence, Brand admits his condition persists, "Drugs and alcohol are not my problem, reality is my problem, drugs and alcohol are my solution."
Russell Brand has not used drugs for 10 years. He has a job, a house, a cat, good friends. But temptation is never far away. He wants to help other addicts, but first he wants us to feel compassion for those affected
"People hate thinking too hard about which brand to buy and avoid it whenever they can; a truly successful brand is one that people will buy without careful evaluation or consideration. The marketer’s task expressed at its simplest is therefore to create Fame, Feeling and Fluency shortcuts for their brand, such that it becomes the obvious, automatic, default choice."
What's the most important thing you've learned from dogs?
"I learned the roots of any relationship: honesty, integrity, loyalty. It's hard to find a human to give you all three. But every dog, that's all they know. Humans are the only species that follows unstable pack leaders. Animals don't. They don't know how. Why would they?"
"Finally, teams with more women outperformed teams with more men. Indeed, it appeared that it was not “diversity” (having equal numbers of men and women) that mattered for a team’s intelligence, but simply having more women." (mic drop)