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In order to be effective with internet marketing, you need more than just a website. Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix.

63% of companies using social media say it has increased their marketing effectiveness.

In this free eBook we will help you identify the key social media channels where you should be present and how to optimize them for lead generation.

http://bit.ly/1kIrlC7
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Please check our new Tech Design Studios promotional video! I'm very happy with the way it turned out.

In this video learn how an online marketing strategy can help your business to succeed and stay future friendly. Let Tech Design Studios help you find the right combination of web, search, social, email, and content to beat out your online competition. Reach your goals, improve you business effectively, and save your money.

Stop blending in & start leaving your mark on the web.

If you like the business video and want to make a similar one for your own business please contact us. Please "like" and share the video also, I appreciate all the support!

http://bit.ly/1zdHHYJ

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We all use email in and out of the workplace and have our pet peeves about how it is used poorly. So, I was tempted to see what the rules of etiquette could teach us about this subject.

But I realized that direct marketers have more to teach us about how email can help us get what we need done online. So, the following do’s and don’ts offer insight into the subject line and the email “insides” from a marketer’s perspective.

Effective communication requires mutually beneficial interaction. “Quid pro quo” is the way of the world. We work – and communicate – efficiently when we work together instead of at cross purposes.

http://buff.ly/1nzLhIV

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How Can I Help You?

Whether you need me to write, edit or proofread your communications projects, and / or coach your writing, I may be just the guide you’ve been looking for.

I specialize in collaborating with others who are experts in areas such as Information Technology, engineering, product management, human resources, customer care and marketing, among others. I’ve helped many of these subject matter experts craft the stories that contributed to their success.

What you can expect from me for: Writing, Editing, Proofreading, Coaching Your Writing

http://buff.ly/1kWVbzn

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I believe that everyone has an inner writer. Your English teacher was right – you write best about that which you know well and are passionate about.

Think about it: Everyone is a subject matter expert about something, and if you’re among the fortunate who are doing not only what you’re good at but what you love to do, you are the perfect choice to write about (or be involved in the writing of) any business communication related to your expertise.

What connection does this business communication have with my area of expertise?

http://buff.ly/1yiV4GI

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If you don’t have “writer” or “editor” in your title but you have to write for business, this article has information you need to know.

Whether you work for another company or for yourself, you know that business is built on a return-on-investment (ROI) model.

Ask yourself these 7 questions about any business communication project:
Do I have a writer inside of me? (The Message Crafter’s answer is “yes” – for everyone.)

1. Do I know how to (want to) write this kind of communication?
2. What is the audience for this piece and why am I (we) writing it now?
3. What ROI will my company and I get if I do the writing this time?

Click link to read the rest

http://buff.ly/U5kJ6k

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I’m Sue Stoney, the Message Crafter

How Can I Help You?

Whether you need me to write, edit or proofread your communications projects, and / or coach your writing, I may be just the guide you’ve been looking for.

I specialize in collaborating with others who are experts in areas such as Information Technology, engineering, product management, human resources, customer care and marketing, among others. I’ve helped many of these subject matter experts craft the stories that contributed to their success.

What you can expect from me for: Writing, Editing, Proofreading, Coaching Your Writing

http://buff.ly/1rQi8sF

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We all use email in and out of the workplace and have our pet peeves about how it is used poorly. So, I was tempted to see what the rules of etiquette could teach us about this subject.

But I realized that direct marketers have more to teach us about how email can help us get what we need done online. So, the following do’s and don’ts offer insight into the subject line and the email “insides” from a marketer’s perspective.

Effective communication requires mutually beneficial interaction. “Quid pro quo” is the way of the world. We work – and communicate – efficiently when we work together instead of at cross purposes.

http://buff.ly/1lsEoDM

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A recent study at Harvard University revealed a startling fact – people like to talk about themselves. Shocking, isn’t it?

Not just at parties. Some surveys report that over 80% of all dialogue on Facebook and other social media sites is just that. People broadcasting “all me, all the time.”

Direct marketers often make the same mistake – they talk about themselves, even though it would be far more effective (and rewarding) to talk about their prospects and customers. It’s so tempting to write about what your product or service can do, and how you developed it, and about your wonderful company, than it is to focus on what’s really important to your audience.

http://buff.ly/1lsEkDX

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Having had a many-year professional relationship in the field of marketing, we feel we are uniquely qualified to talk about how words and pictures not only can, but should, work well together, no matter what venue you’re using them in – online or offline.

When you use graphics (photographs, screenshot captures, diagrams, pie charts…) in a communication piece, use them judiciously. They are part of what communicators call “rubrics” (that is, they stand out from the text like the directions written in red in the books used by the priest in old-time liturgy).

Because they stand out, they offer you a perfect opportunity to catch the reader’s eye.

http://buff.ly/1r6WtyQ
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