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Chris Messina
181,767 followers -
Agent of free will. Invented the #hashtag. Not the actor.
Agent of free will. Invented the #hashtag. Not the actor.

181,767 followers
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Summer solstice in San Francisco. #sunset #skyporn๏ปฟ
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Someday I should write something like this for when I get invited to speak. THE LEVEL OF DETAIL๏ปฟ

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Interesting.๏ปฟ

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Thoughts on Google Spaces? ๏ปฟ

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I wrote a new addition to a post I wrote a year ago on "conversational commerce" that's been getting a lot of traction recently. Essentially I'm laying out what I see as an emergent computing paradigm rooted in conversational contexts โ€” like SMS, chat, and messenger platforms.

Check it out and let me know what you think by responding with a post using the hashtag #ConvComm.๏ปฟ

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Check out this awesome panorama Google+ created for me!๏ปฟ
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What a gift!๏ปฟ

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Guess what? Today is my first day at @Uber! #UberOn๏ปฟ

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A new approach to web performance

I think it is safe to say that most of us are pretty unhappy with load times of content on the mobile web. Click on a link here or wherever and it just takes too long for pages to load and when they finally load, things jump around visually and feel janky.

About 3 months ago +Dave Besbrisย approached me about this problem and was like โ€œYo, letโ€™s fix thisโ€ and I was like โ€œUhm, cool, I can make things fast.โ€ From that we created the โ€œAccelerated Mobile Pages (AMP) Projectโ€. We deeply believe that the mobile web can be fast โ€“ both from our own experience and lots of research of others. It is just that best practices need to be applied more widely โ€“ both across the content itself but also in ads and analytics.

Little side anecdote: We use the โšก emoji to refer to AMP. This is cute and all, but originally we called the project โ€œCATโ€ (For Content Authoring Toolkit which was totally not a backronym) and had ๐Ÿ˜ปemojis all over our codebase. I liked my job about 1000% better until we changed to the new name :)

Anyway, we created this thing called AMP HTML: which is HTML with some added restrictions and the promise: If you stay within these restrictions the pages will load reliably fast. We also optimized it for being efficiently prerenderable, so users could get an instant experience when loading pages most of the time.

Weโ€™re starting this initiative today with a whole bunch of partners like Twitter, Pinterest and Linkedin and 30 publishers from across the globe. Nothing about the project is set in stone. We are on Github and appreciate all the help we can get to make the mobile web work better for everyone (https://github.com/ampproject/amphtml). The JavaScript in the Github repo is the only JS that will run on AMP HTML pages. This makes it a really exciting project to work on: find an AMP HTML page that loads slowly or janks? You can now fix it yourself with a git commit.

More info how this works technically is at https://www.ampproject.org/how-it-works/
and https://www.ampproject.org has a more business-y explanation of this project if that is your thing.

Also: Google Search build a cool demo of how AMP pages can transform the user experience. Check them out over in their blog post: https://g.co/ampย ๏ปฟ
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