I just attended a great MLCC Society of Professional Women event where Michael Port spoke about marketing and how to book yourself solid. He was an exceptional speaker...motiving, inspiring and clearly skilled in the marketing industry. Here are some takeaways I would like to share about how to build your foundation:
To be booked solid you need a solid foundation. That foundation begins like this:
ƒ- Choose your ideal clients so you work only with people who inspire and energize you. (AKA the red velvet rope example. Choose quality clients not just anyone who will pay you.)
- Understand why people buy what you are selling.
ƒ- Develop a personal brand so you’re memorable and unique.
-ƒ Talk about what you do without sounding confusing or blandhttp://www.michaelport.com/