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SIMPLY EFFECTIVE WEB DESIGN
Calgary Web Design & Social Media
Calgary Web Design & Social Media
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SIMPLY EFFECTIVE WEB DESIGN's posts

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Happy May Long Weekend!


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Inform & captivate your visitors with creative, high-quality business video

You’re likely aware that video is widely used in today’s web design and social media platforms. Video is used for everything to inform and entertain us. We love to watch and pass video along since it's so easy to share.

Businesses are getting in on the action too, publishing Animated Explainer Videos that cover just about any topic imaginable. It already has a great presence and will only continue to gain popularity as more and more visitors demand it. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.

Animated Explainer Video Production Basics

When creating an Explainer video it's important to:

- Have a solid script to tell your story otherwise your video won't connect with your target audience.
- Have high-quality voice-over narration to match your visual story; each piece of the animation will be matched to the voice-over recording.
- Select and assemble all the animation parts to bring your video to life.
- Add the perfect music track to give your video some texture.

We'll meet with you to discover your company's objectives for your video project. Together we'll develop your storyboard and script, provide voice-over audio, assemble all the individual animated pieces, and add the perfect music selection to enhance your high-quality video.

Here's an example of how one of our client's, Jencor Mortgage, used Animated Explainer Video to grab attention on their website, blog and social media platforms.

https://www.youtube.com/watch?v=5Hgkba4IA34

You too, can inform and captivate your visitors with creative, high-quality business video production. If you have questions or would like to learn more about the video production process, give us a call at 403-257-7047.

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"Excellence is not an act, but a habit”. – Will Durant

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Google making big changes to its Search algorithm as it tries to bury fake news from results.

Read full article by Mark Bergen, Bloomberg News, Financial Post 04.25.2017:

http://bit.ly/2oHPbCW

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Another new website goes live!

We've been working with our client, Marilyn Moldowan, for the past couple of months now to develop her new website. Marilyn is a Senior Real Estate Specialist who had a vision to create, and incorporate on her website and YouTube, short web videos outlining the key aspects of her service business for Seniors.

You're likely aware that video is widely used in today's web design. You can inform and captivate your visitors with creative, high-quality business video production. For our client, we shot and edited 10 web videos for the Home page of her site. She is super pleased with the outcome, thinks it’s a great looking and functional site, and is really proud of it. To us, that makes it all worth it ; )

View live site http://marilynmoldowan.com/
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In today’s business environment of online marketing, if you have a business, you really should have a website. Period. A website is not only a way of reaching more potential customers, but it will help your business gain credibility by virtue of being traceable and accessible over the Internet.

Here at Simply Effective we’re currently in the process of doing a website re-design for our client, Bergh Tatomir & Associates.

It never hurts to freshen up a site that’s been around for awhile! The key is to ensure that the core message being communicated, especially if successful, remains in tact. Together, along with our client, we are creating a website that speaks specifically to their target audience…a bold, new, fresh look…one that stands out from the rest.

Our client requested that their site be easy to navigate, quick and functional, and ready to launch within several weeks. To see the finished product, view the site at http://berghtatomir.com/

Get in touch if you’re thinking about a website for your business or giving your existing site a facelift. Call 403-257-7047. We’d be happy to answer any questions or discuss any design ideas you might have.
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8 Outdated Web Design Trends

Website trends come and go just like any other trends. It can be hard to stay on top of the ever-changing trends and developments. Our philosophy is to create uncluttered, minimalist-styled site designs that are current, but with no over-the-top use of trends. Simple, effective sites are all about streamlining design.

Read 8 Outdated Web Design Trends to Kick to the Curb for some of the latest web design trends that are on their way out!

http://bit.ly/2oUZLLo


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Inspiration of the Day

"Growing your career or a business is an evolution -- not a revolution." - Ryan Alovis
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Happy Spring!

Simply Effective will be enjoying shorter hours for the next week.

We’re away from the office from March 21 – March 30 inclusive. We will be resuming regular business hours Monday April 3.

That said, don’t hesitate to contact us if you have questions about an upcoming web project, would like some advice about social media, setting up a mobile phone app, or if you just simply need some information. We’ll be checking in daily and are glad to help! Please call the office at 403-257-7047 and leave a message or email design@simplyeffective.ca and we’ll get back to you as soon as possible.

"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." - Johann Wolfgang von Goethe
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