I can't stand those commercials.... things like 'coldness' labels, scratch on labels, and vortex bottle necks are just slight-of-hand diversions away from the 'fizzy yellow drink' IN the bottle.
If cars were advertised the same way Coors Light is, Ford would have an ad that goes like this: "Drive Ford Focus. Its gas tank isn't just full, it's super full."
Their commercials are only good for entertainment value when the craft breweries mock them. ;p http://beernews.org/2011/05/breckenridge-brewery-mocks-big-beer-marketing-in-new-tv-campaign/
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