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GO Initiative
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Small Business Online Initiative for Social Media Marketing, Email Marketing & Other Training
Small Business Online Initiative for Social Media Marketing, Email Marketing & Other Training

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GO Initiative's posts

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Influencer Marketing Days Slated for November in New York City

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Walmart Cuts 7,000 Jobs, Plans for Greater Focus on Customers (Watch)

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10 Myths Small Business Owners Have About 401(k)s - There are substantial reasons for small business owners to start a 401(k) retirement plan for themselves and their employees. It’s a way to thank employees for their efforts, reduce turnover and send a signal that the company is financially stable. Unfortunately, myth, misperception and general lack of knowledge regarding 401(k) plans cause many small businesses to avoid moving in that direction. To dispel the most common myths and bring t...

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Wozniak and Kawasaki Set to Keynote at NextCon16 – Look for ‘Ah-Ha Moments’

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As the Job Market Heats Up, Consider These Bonuses to Keep Employees Happy

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10 Ways Your Business Can Grow with a Mobile App - Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Any way you look at it, humans are wired to be social. Nobody wants to be secluded from what is happening in the world. The fact that mobile is socia...

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10 Ways to Cut Business Travel Costs (Video) - Even in our hyper-connected video conferencing world, there’s still a lot of value in meeting face-to face. Unfortunately, face-to-face meetings often require business travel. What’s the problem? The cost of flights, hotels and everything else you need on the road is rising and it’s often small businesses that bear the brunt of that burden. So, what’s a small business to do? Why, look for ways to save money on business travel of course! How to ...

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What Can Luke Skywalker Teach You About Content Marketing? Well, Nothing But …

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Go the Extra Mile with #SmallBizGames Challenges - Summer’s coming to an end, and with Fall just around the corner, small businesses are preparing for

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Keep an Eye Out for This New Edible Food Packaging (Watch) - Food packaging is traditionally expensive, wasteful and bad for the environment. But what if there was a way to produce that packaging so that it’s actually cheaper, more sustainable and won’t lead to overflowing landfills? The answer might be simpler than you’d think. Researchers are currently working to create packaging that consumers can just eat along with their food. The new edible packaging is made from milk proteins that ha...
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