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Christopher Johnson
Worked at The Name Inspector
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Christopher Johnson

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Christopher Johnson

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This is an article I wrote for the UK release of my book Microstyle. I hope you enjoy it!
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Christopher Johnson

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Christopher Johnson

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A few pics related to my book Microstyle.
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Christopher Johnson

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You want old? I graduated from Hopkins when it was Lindbergh Senior High. It was  quite a surprise to click on the Twitter link and see my old school! And you should consider yourself lucky, because they were planning and naming the new school while I was there, and I lobbied hard for the mascot name to be "Hodags", not "Royals". I guess I didn't realize at the time how closely the mythical beast was associated with Rhinelander, WI.  
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Christopher Johnson

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Steve Rubel originally shared:
 
This is a really interesting book I picked up today (in electronic form). Got a good write up in the NYT Book Review. Seems important for this day in age...

"Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, bullet points, tweets, Facebook status updates. These miniature messages depend not on the elements of style but the atoms of style"
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Cool! I'll look it up.
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Christopher Johnson

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Hi Google+ folks.
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Have him in circles
58 people
Marc Hershon's profile photo
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Verbal branding consultant, linguist, and author
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  • The Name Inspector
    Verbal Branding Consultant
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Linguist, author, verbal branding consultant
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PhD in linguistics. Author of Microstyle. Named Zulily. Father of two, husband of one.
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