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Building brands digital.
Building brands digital.

2 sljedbenika
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A new guide to attribution in AdWords
In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand your customer’s journey on a much deeper level. As of today, this change has been rolled out to all AdWords accounts.

We’ve published a new guide ( https://goo.gl/lLu8I5 ) to help you understand attribution and make the right decisions for your account. This resource offers best practices about what you need to do to go beyond last-click, covering topics such as:

Determining if going beyond the last-click is something that you need to do
Choosing a model that fits with your needs
Acting on attribution
Evolving your approach to attribution as measurement gets better

By going beyond last-click attribution for your Search ads in AdWords, you can understand your customer journey and make changes to improve your campaigns.
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