SEO Penalties discussion with
Also had insights from ex-Googlers and former members of web spam team and .
Special thank you to everyone who attended: , , , , , .
And thank you to everyone who watched, shared and contributed!
Learn more about #maximpact :
Last week had one of the best #maximpact I've been to. was the featured guest who discussed and answered questions about what exactly penalties are and how to handle them. , , and also provided valuable insight and feedback from their experience in the trenches of search. If you get a chance, I'd highly recommend watching the video: http://www.maxminzer.com/seo-penalties-with-john-doherty/
Yesterday wrote a post that recapped some key takeaways of the hangout. Read that here: http://www.searchbloggers.co.uk/does-your-website-weigh-the-same-as-a-duck-1412/
In Iain's post, he talks about how extensive efforts are made to help a website recover from a penalty, and, that in the end, it might be better just to scrap the whole domain and start over. This message really needs to be more prevalent in our discussions on this subject. Or perhaps it's a case of too little, too late.
And the rant...
I get that some of these companies who are experiencing penalties are just misinformed or using poor SEO companies who employ outdated practices (which is really unfortunate). I also get that there will always be companies that don't care. In other words, they will do whatever it takes to get rankings and won't think twice about how this is just too easy.
What is it about the misconception that building your business online must be easy because it's digital? That there must be a quick and easy way to do this because you can use social media and SEO and that if you get your business in front of millions of people you will be a success? I'm just wondering when these companies will understand that in order to build relationships, community, value, a brand, revenue, that extensive work is required? That's how it works in person; in the real world. Why would that be different online? Quit gaming the system and build a real business.
I have my friend from NYC and we'll be here to discuss invincibility, "injustice," recovery from search penalties. We'll address all your questions, concerns and will try to relate to your experiences.
Questions you'd like to see asked? Leave a comment below.
I prefer event page but feel free to use #maximpact hashtag anywhere on Google+ and Twitter to interact with us before, during (live) and after the event.
Learn more about #maximpact series here: http://goo.gl/2IGXG
- University of GlasgowLaw, 1999 - 2003
- University of StrathclydeLegal Practice, 2003 - 2004
- Lund UniversityLaw, 2002 - 2002
- 360innovateHead of Online Marketing, 2012 - present
- Paligap BrandsSEO Specialist, 2011 - 2012
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