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Iain Bartholomew
Works at 360innovate
Attended University of Glasgow
Lives in Ayr, KA7
161 followers|6,690 views
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Iain Bartholomew

commented on a post on Blogger.
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Two great blogs on the meld in the last couple of days. This one was all kinds of familiar.
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Iain Bartholomew

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I've finally managed to finish my Linklove retrospective. If you need additional incentive to read this, I also use the word 'obsequiousness' in context.
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I wrote this to highlight the 'other' option when faced with a Penguin-damaged site.
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I've been playing with Google's tag manager this week and wondering: does the analytics tag exist on my site if nobody visits to fire it?
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what is the sound of one hand clapping?
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Iain Bartholomew

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This is well worth a watch if you missed it. Great insight from some smart, knowledgable guys. Also I'm there. No insight from me!
 

SEO Penalties discussion with +John Doherty
http://www.maxminzer.com/seo-penalties-with-john-doherty/

Also had insights from ex-Googlers and former members of web spam team +Andre Weyher and +Pedro Dias.

Special thank you to everyone who attended: +AJ Kohn, +Mackenzie Fogelson, +Al Remetch, +Lauren Hall-Stigerts, +Steve Webb, +Iain Bartholomew.
And thank you to everyone who watched, shared and contributed!

Learn more about #maximpact :
http://www.maxminzer.com/max-impact-hangouts/

#dailyseo   (#070)
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No worries, I thoroughly enjoyed it. What a great group of people we had in there.
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Chris is at it again, another top post with actual examples. All too rare.
 
It's guest post time! If you feel like your Social Media strategy needs to be improved then these five examples should give you some excellent inspiration.
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Have him in circles
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Iain Bartholomew

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This is probably the best blog post that I've read this year and for a long time prior to that as well. Really nicely done.
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Hey, thanks so much Iain. That means a lot. 
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Well said. I could not agree more.
 
Fighting your way back from a Google penalty (and a rant)
Last week +Max Minzer had one of the best #maximpact I've been to. +John Doherty was the featured guest who discussed and answered questions about what exactly penalties are and how to handle them. +Pedro Dias, +Andre Weyher, and +AJ Kohn also provided valuable insight and feedback from their experience in the trenches of search.  If you get a chance, I'd highly recommend watching the video: http://www.maxminzer.com/seo-penalties-with-john-doherty/

Yesterday +Iain Bartholomew wrote a post that recapped some key takeaways of the hangout. Read that here: http://www.searchbloggers.co.uk/does-your-website-weigh-the-same-as-a-duck-1412/

In Iain's post, he talks about how extensive efforts are made to help a website recover from a penalty, and, that in the end, it might be better just to scrap the whole domain and start over. This message really needs to be more prevalent in our discussions on this subject. Or perhaps it's a case of too little, too late.

And the rant...
I get that some of these companies who are experiencing penalties are just misinformed or using poor SEO companies who employ outdated practices (which is really unfortunate). I also get that there will always be companies that don't care. In other words, they will do whatever it takes to get rankings and won't think twice about how this is just too easy.

What is it about the misconception that building your business online must be easy because it's digital? That there must be a quick and easy way to do this because you can use social media and SEO and that if you get your business in front of millions of people you will be a success? I'm just wondering when these companies will understand that in order to build relationships, community, value, a brand, revenue, that extensive work is required? That's how it works in person; in the real world. Why would that be different online? Quit gaming the system and build a real business.

</rant>
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If you haven't read this yet it is important that you do so now. Please.
 
Does a publisher's advertising fit into Content Strategy? YES.

Here's a great (and unfortunate) example:
http://annealmasy.com/an-open-letter-to-weddings-unveiled-magazine/
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Iain - that is a fantastic find and a wonderful story. Really worth a read.
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Iain Bartholomew

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Come along, room for many more!
 
Very hot and controvercial topic this week - SEO Penalties.

I have my friend +John Doherty from NYC +Distilled and we'll be here to discuss invincibility, "injustice," recovery from search penalties. We'll address all your questions, concerns and will try to relate to your experiences.

Questions you'd like to see asked? Leave a comment below.
I prefer event page but feel free to use  #maximpact hashtag anywhere on Google+ and Twitter to interact with us before, during (live) and after the event.

Learn more about #maximpact series here: http://goo.gl/2IGXG
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People
Have him in circles
161 people
Oliver Ewbank's profile photo
Paul Gailey Alburquerque's profile photo
Ken McGaffin's profile photo
Education
  • University of Glasgow
    Law, 1999 - 2003
  • University of Strathclyde
    Legal Practice, 2003 - 2004
  • Lund University
    Law, 2002 - 2002
Basic Information
Gender
Male
Work
Occupation
Head of Online Marketing, 360innovate
Employment
  • 360innovate
    Head of Online Marketing, 2012 - present
  • Paligap Brands
    SEO Specialist, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ayr, KA7
Previously
Rothesay, PA20 - Prestwick, KA9 - Lund, Sweden - Glasgow, G1
Iain Bartholomew's +1's are the things they like, agree with, or want to recommend.
Secrets and Mac Pies: A Linklove Retrospective - perfectly plausible
www.perfectlyplausible.com

If you're looking for a round up of what the speakers had to say at Linklove on 15th March 2013, seriously, where have you been all week? By

The road to influence. Be Liked. Be Trusted.
www.hitreach.co.uk

Overview I've enlisted the help of some clever people to determine the role that being Truste...

Does Your Website Weigh the Same as a Duck? | Search Bloggers - We Are S...
www.searchbloggers.co.uk

Burn it! Over the past ten months it has become increasingly common for search practitioners to be called upon to undo the sins perpetrated

Should I Create An App or Use A Mobile Site? | John Doherty
www.johnfdoherty.com

I asked this question because I am, to a great extent, an app minimalist. The other day I was curious about using Google Chat (Gchat) on my

the trust threshold - perfectly plausible
www.perfectlyplausible.com

Potential problem #1: Lack of synergy between SEO and Sales. Trouble often arises where the sales team and the SEO team do not work in harmo