Classical rhetoric

How do you build up a speech in order to maximize your influence on your audience?

A classical way of doing it is to divide the speech into 5 parts:

1. Exordium - The introduction, where you capture the attention of the audience.
2. Narratio - Give the background / establish the facts
3. Probatio - Put forth your ideas / arguments and provide evidence
4. Refutatio - Address the opposing arguments with facts
5. Peroratio - Summarize the key points and leave the audience in an appropriate emotional state to accept your arguments.

If warranted, points 3 and 4 can switch order.


You also need to decide what style you want to use depending on what type of speech it is:
a) Ethos - Ethos is appeal based on character and reputation of the speaker
b) Pathos - Pathos is appeal based on emotion / feelings
c) Logos - Logos is appeal based on logic or reason


How do you build up your speeches?


+Chris Brogan , +Guy Kawasaki , +Thomas Power
Would any of you like to share how you work regarding this?

An example which is often used to show how a classical speech is held is the President Clinton apology to the nation.
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