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When Valerie Summers and the GMP team met with the meeting planners at +Emdeon to discuss their annual sales conference for 2012, they wanted to do something different. So when the idea was proposed of a Flash Mob dance during the conference, the marketing team jumped at the chance.

Using Emdeon's own employees as dancers, the Emdeon Flash Mob Dance kicked off the general sessions in a big way. Not only did it achieve the goal of increased energy, but also it gave the dance participants a sense of ownership in the weeks leading up to the conference, and gave the rest of the conference attendees something to talk about for the rest of the week.

Watch their performance and if you’d like to talk about planning an unexpected event like a Flash Mob dance for your next event, contact us. We’d love to help.
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