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helen redstone
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helen redstone

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different ways for challenger brands to tell their story - underdog marketing essentials...
 http://eatbigfish.com/type/article/ten-ways-to-tell-a-brand-story
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helen redstone

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lessons in spectacle for challenger brands
How a levitating frog led to the Nobel Prize. By Amy Ryles, 18/05/2012. I was watching a program on the BBC the other day, about a physicist who won the Nobel Prize for his discovery of graphene. What...
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helen redstone

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Experts in Challenger Brand Positioning and Strategy
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