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Engage @SIBIA
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When it comes to data analytics, Thomas takes what’s been called an “attitude before aptitude” approach, with the idea being that enterprises need to create a “culture of data” before they can take full advantage of analytics.

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Getting to “just right” is an achievable goal, but it requires the front and back office to work together to effectively align forecasts to sales and demand planning. Aligning your supply chain and manufacturing with reliable sales forecast is critical to your company’s success, allowing you to increase efficiency and sales.

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Previously, digital channels were deemed relatively easy to measure (compared to more traditional channels) but with this tangible scepticism of digital channels, marketers are
struggling to determine what metrics are more valuable than others.

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Marketing trends are changing rapidly at a strategy-building level for most business segments. While some trends continue to fall in common to each of them, here is another perspective of the marketing trends that financial institutions must keep an eye out for in 2018. Read the compilation at http://bit.ly/2igHYJB

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"All big corporations with positive impact for their supply chain are remodelling their operations into bigger logistics and warehousing," said the joint study. http://bit.ly/2ki9GcV

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As logistics becomes the backbone of every industry like retail, eCommerce, FMCG, hospitality, and healthcare etc.- businesses are aligning their strategies with respect to the ongoing and upcoming logistics trends, i.e., Robotics, Artificial Intelligence (AI) and Machine-Learning algorithms etc. http://bit.ly/2hU8yYO

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Brian Field, ShopperTrak's senior director of advisory services, said, "The fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and when done right, it is profitable."

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Absolutely every client that I talk to and every person in the industry, we all want to do better targeting. I think personalization has a piece of that, but I think of personalization as really helping manage a customer through their journey. http://zd.net/2AYXwbY

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Ultimately, says SAS chief marketing officer Randy Guard, "connectivity itself is not enough", when it comes to extracting data for business use. Instead, decisions must be made as data flows into a control centre from on-site. http://bit.ly/2z070Dq

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Hagit Ben Shoshan, VP of customer success at digital intelligence platform CoolaData, encourages startups to embrace analytics early on. “Don’t wait until your startup is big to start implementing analytics. Understand your user behavior as early as possible to be better prepared for your next high stage of growth.” http://bit.ly/2uzbqzi
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