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Hogan Multimedia
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Our mission is simple. We promote business for business.
Our mission is simple. We promote business for business.

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Hogan Multimedia's posts

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News Update Yoast SEO… for Drupal - Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and meta descriptions). Content analysis on other platforms We’ve written a couple of times about our content analysis becoming r...

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News Update Blog SEO: add categories to your blog! - If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now and be able to find it and read it later. Also, you want new visitors on your site to read some of your older blog posts, right? You want to convert them to loyal readers of your blog. Why are older posts on blogs almost always hidden away in some kind of archive? Your content is crea...

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News Update Live website reviews: lessons learned - Just the other day, I was at this local event where we did some live reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught my attention during the live website reviews. The things that were so obvious that made the live website review ‘customer’ facepalm the most. What’s the purpo...

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News Update Weekly SEO Recap: app interstitials, snippets & knowledge panel

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News Update Yoast Academy presents: Basic SEO Training - We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show you our first video, in which Joost announces our Basic SEO Training: Note: as mentioned, this training is not ye...

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News Update Google Analytics by Yoast: Free vs Premium - We have two versions of our Google Analytics by Yoast plugin: a free and a premium version. We’ve had some questions about the difference between the two. And while we can mention the additional features the premium version offers, this doesn’t explain how those premium features could benefit you. So in this post I’ll explain the difference between the free and the premium version of our Google Analytics plugin. Features Let me first ...

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News Update Weekly SEO Recap: Alphabet, CTR and Local - Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google Inc becomes Alphabet Inc Google changed its corporate structure. While this is interesting mostly if you’re too geeky about Google like me or you’re an investor...

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News Update Announcing: Yoast Academy - In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want to learn about optimizing your website. Why Yoast Academy? In the past few years, we have been blogging quite a lot. Most of the content of our blo...

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News Update Yoast SEO: announcing breaking API Changes - As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We will be releasing this update on November 2nd, 2015, so get ready! Warning upfront: this ...

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News Update SEO changes, and so do our site reviews - Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis. All three product lines are related: they’re all about optimizing your website for both Google and your visitors. From our site reviews, we learn the issues webmasters or website owners are strug...
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