A new ecosystem of mobile app companies has emerged and come into their own. Here are 3 examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value.
"The Wild West with spam cannons" is how Kahuna cofounder Adam Marchick describes push notifications that pop up on your phone from applications that you've downloaded. Only 2% of users typically responded to messages, which can feel invasive or just out-of-touch. Kahuna's CEO says his company has figured out a way [...]