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Ron Seigel
Works at Napa Consultants, International
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Luxury Real Estate Personal Branding: Class Personified!
When some
people think of luxury they associate the word with a lifestyle of
conspicuous consumption, and with being ostentatious, flashy, affected,
showy, brazen, flamboyant, and pretentious. This has given luxury a bad
name.  For us, luxury is about r...
When some people think of luxury they associate the word with a lifestyle of conspicuous consumption, and with being ostentatious, flashy, affected, showy, brazen, flamboyant, and pretentious. This has given luxury a bad name...
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True Confession: How & Why We Fell In Love with a Brand! Part 3
Whenever
you are making a choice to buy a product or a service, there are two
types of reasons to buy (or engage a service): logical and emotional. 
Emotional reasons sell you; Logical reasons justify your choice. Here
are the reasons that led us to buy...
Whenever you are making a choice to buy a product or a service, there are two types of reasons to buy (or engage a service): logical and emotional.  Emotional reasons sell you; Logical reasons justify your choice. Here are th...
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True Confession: How & Why We Fell In Love with a Brand! Part 4
A
well-built brand consistently reflects what the brand stands for and the
brand’s extraordinary promise of value. Nespresso has it all. And that
is why we have identified Nespresso one of the 2014 LOL Brands of the
year!  Nespresso
knows its target ma...
A well-built brand consistently reflects what the brand stands for and the brand’s extraordinary promise of value. Nespresso has it all. And that is why we have identified Nespresso one of the 2014 LOL Brands of the year!  ...
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True Confession: How & Why We Fell In Love with a Brand!
Last
October, we wrote about a new store in Beverly Hills that was under
construction. We were impressed by the attention to detail in the
graphics on the construction barricade, because it clearly articulated
the brand story of Nespresso, the luxury es...
Last October, we wrote about a new store in Beverly Hills that was under construction. We were impressed by the attention to detail in the graphics on the construction barricade, because it clearly articulated the brand story...
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Is Your Content Marketing Original or Karaoke? Part 2
                    Your
number one challenge as a luxury real estate marketing professional,
from a personal branding perspective, is discovering and expressing your
own unique voice.  It is something that is vitally important to you if
market leadersh...
                    Your number one challenge as a luxury real estate marketing professional, from a personal branding perspective, is discovering and expressing your own unique voice.  It is something that is vitally impor...
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Is Your Content Marketing Original or Karaoke?
If you
are going to proclaim yourself as an expert in a particular niche of
your marketplace, make sure that you have your bona fides.  Bona fides
means you have a strong track record of listing or selling properties in
that community.  A mere market re...
If you are going to proclaim yourself as an expert in a particular niche of your marketplace, make sure that you have your bona fides.  Bona fides means you have a strong track record of listing or selling properties in that ...
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People
Have him in circles
254 people
Debra Walsh's profile photo
Bob Garrett's profile photo
CJ Hordynski's profile photo
Peggy Cunningham's profile photo
Chris Draper's profile photo
Work
Employment
  • Napa Consultants, International
    President, 1999 - present
Story
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Luxury Real Estate Marketing
Introduction
At Napa Consultants, International International we help entrepreneurs and professionals out-think (not out-spend) their competition and become the "breakaway" brand in their marketplace. Our expertise is providing strategic insight, creative instinct, and artistic flair to those professionals and firms whose target market is affluent consumers. If market leadership is your quest it is imperative to sharply differentiate yourself or your company from your competition. Blend in at your own risk. Stand out or bow out!
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