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Ron Seigel
Works at Napa Consultants, International
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Ron Seigel

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DISCOVER THE SAND BETWEEN THE MARBLES If you have followed our blog, you know that we are proponents of niche marketing.   Our mantra for challengers of market leaders and rising stars has been, discover and dominate an under served market niche. It is one ...
DISCOVER THE SAND BETWEEN THE MARBLES If you have followed our blog, you know that we are proponents of niche marketing. Our mantra for challengers of market leaders and rising stars has been, discover and dominate an under...
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Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often ag...
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties). Don’t let minor distractions (ants) become impediments to your big goals. Distracti...
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What
will be your response when competition shows up in your luxury real
estate marketplace?  Do you take it as an opportunity to sharpen your
focus and confirm your competitive edge, which would be a win for you? Or, do you complain and embark on a whin...
What will be your response when competition shows up in your luxury real estate marketplace?  Do you take it as an opportunity to sharpen your focus and confirm your competitive edge, which would be a win for you? Or, do yo...
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Ron Seigel

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Do you know where the bones are buried?
If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.    As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “ we know where ...
If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive r...
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Ron Seigel

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Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable which includes your presentation materials.  These need to stand out and communicate your identity and its congruency with your target market. This morning we took some time to do various errands, and some shopping for our upcoming trip.   We were delighted to see that one of our favorite stores from New York, Henri Ben...
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                                                                   Your Competition Why on earth are you in the game of luxury real estate marketing if
you are not in it to win it? Sure, there are plenty of agents who just
want to eek out a living. But...
                                                                   Your Competition Why on earth are you in the game of luxury real estate marketing if you are not in it to win it? Sure, there are plenty of agents who just...
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Ron Seigel

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Are You Answering Someone’s Prayers With Your Marketing?
Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the pain point of its target audience...
Marketing done right is an answer to someone’s prayers. This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the p...
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For those of you who are concerned about how much information Google has been collecting about you this should be good news. Prepare yourself for an eye-opening experience!  Go to https://myaccount.google.com, log in and see everything that Google knows about YOU and what you now can do about changing all that. It appears that Google is being proactive by providing you with access to what heretofore was behind the scenes. In light of...
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Ron Seigel

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If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”  This meant that we knew how to find buildings that could be sold that had not been listed, because we had relationships within our marketplace.  These owners ...
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Have him in circles
389 people
Ruth Lerner's profile photo
JC marc victOr maria Denys's profile photo
Anna Darrett's profile photo
Kristin Hamilton's profile photo
Musicbeat Makersoftware's profile photo
eatfit ilivefit's profile photo
Image Magician's profile photo
Laura Filip's profile photo
FindYooour.com's profile photo
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  • Napa Consultants, International
    President, 1999 - present
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Luxury Real Estate Marketing
Introduction
At Napa Consultants, International International we help entrepreneurs and professionals out-think (not out-spend) their competition and become the "breakaway" brand in their marketplace. Our expertise is providing strategic insight, creative instinct, and artistic flair to those professionals and firms whose target market is affluent consumers. If market leadership is your quest it is imperative to sharply differentiate yourself or your company from your competition. Blend in at your own risk. Stand out or bow out!
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