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The IDM
190 followers -
The institute of direct and digital marketing
The institute of direct and digital marketing

190 followers
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We’ve added a new evening course for our #GDPR portfolio. A comprehensive 2 hour evening seminar hosted by GDPR and Compliance expert Duncan Smith, aimed at getting you equipped with the fundamentals for helping you and your business be compliant ahead of May 25th 2018... Book now while there are still places available.

#DataProtection #EveningCourse #MarketingCourse


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Laura Scarlett discusses relevancy of local communications at the National Trust. http://ow.ly/UBDXf

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The Power of Programmatic in Brand Building #idmblog http://ow.ly/UBEaI

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Jim Maddock and Aimee McIntosh talk about CRM initiatives at Guardian News and Media http://ow.ly/UBDCT

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Andrew Day talks about how Segmentation is being used at News UK. He recently spoke at our Knowledge & Network event
https://www.youtube.com/watch?v=dCSVlJJoDnY

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If you sometimes feel overwhelmed by what is happening in mobile then take heart, you are not alone. Paul Berney, CEO and Founder of @wearemcordis explains the basic skills you need to learn to conduct mobile marketing right now.

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There’s a great deal of content marketing related buzz and hype spinning round the industry. Cut through the noise and read our blog post courtesy of Mark Cripps, EVP Brand and Digital Marketing, The Economist.
http://www.theidm.com/blog/good-content-marketing-is-about-being-the-perfect-love-interest/

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Here is a photograph of this years IDM Summer School Class of 2015!
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We'd love to meet you at our next Knowledge & Network event on 7 July - Why you Need and How to Win your customers' trust. Essential stuff - and a steal at £37. Free if you're an IDM member!

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Social and digital marketing conference ‪#‎SMWF‬ is set to return to London for 2015 providing top-level strategic advice and social media marketing insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels. Will you be attending?
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