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Juan Pablo Vittori
122 followers -
Especialista en Marketing Online y Creación de Contenidos
Especialista en Marketing Online y Creación de Contenidos

122 followers
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Juan Pablo's posts

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While most people working in #SEO can readily  list the types of links that have fallen out of favor with Google seach, here’s a short primer of some of the more notable, in bullet form:

Backlinks originating from sites you control.Backlinks from forum comments and discussion boards.Purchased links.Links from large-scale article distribution with keyword-rich anchor text.Excessive link exchanges.Low-quality bookmark or directory site links.Widgets embedded with irrelevant links.Over-use of keyword-rich anchor text in media releases and articles.Backlinks between sites that have an irrelevant relationship or none at all.

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To build precise personas, you need to dive into your website’s search data by using your web analytics tool(s). This will help you determine what people search for, why people search, how people search, and the actual searcher demographics. In addition, you need to go beyond the data insights collected in the conventional method, and actually integrate SEO into your persona research. Overall, the approach involves taking your website’s data and utilizes analytical rigor to deliver an effective #contentmarketing strategy

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A Trippy Animation of the Alphabet

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#SEO

+ Page Authority correlates higher than any other metric we measured.

+ Social signals, especially Google +1s and Facebook shares are highly correlated.

+ Despite Penguin, anchor text correlations remain as strong as ever.

+ New correlations were measured for schema.org and structured data usage.

+ More data was collected on external links, keywords, and exact match domains.

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#SEO   #linkdetox  

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In an age of information overload, it's easy for your marketing message to get lost in the noise. One of the best ways to get your content noticed is by telling compelling stories.

LookBookHQ, a content-marketing company, has examined the elements of effective storytelling in marketing.

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