Hey friends, APAture is back again this year. Please help us to continuously support Asian American Art festival in the Bay Area. This year I am again curate the film screening at the New Parkway Theater. Come see us!
After struggling all day long to find a meaningful work of art to post I decided that my own gesture of support would be more appropriate. My thoughts are with those affected by the tragedy in Boston.
Instead of promoting their new energy-efficient car by making it overly visible to the world, +Mercedes-Benz did just the opposite. The ingenious use of LED lights makes a virtual mirror of the vehicle so that it blends in with its surroundings to the point of being almost invisible. Do you find the ad's execution on point with the message?