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Have you seen the new Shankly Hotel logo?

Here's the story behind the coat of arms...

The crest is actually an amalgamation of the Scottish Coat of arms and believe it or not, The Shankly Family Coat of Arms.

Via the pain staking but mesmerising experience of cataloguing all the family memorabilia, a find within the great man's personal belongings revealed that he had had some research carried out into the family coat of arms.

The findings confirmed exclusively by the House of Heraldry showed that a Shankly blazon should contain the following:

Azure, a lion statant on, holding out the forepaw, a hand from below the wrist in armour, holding a broken sword, the motto, Pro Patria et Religione, For my Country and Religion.

Research into the Scottish Coat of Arms shows, depending on where you look, either two lions, two unicorns, or one of each either side of a crest, holding flags depicting the cross of St Andrew.

Wanting to pay homage to the Scottish heritage and the family history, our fab creative media team threw both elements in the mix and created a hybrid of both the Shankly coat of arms and the Scottish one; and what resulted is the amazing Shankly Hotel Coat of Arms that now sits as our wonderful brand.
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"Me havin' no education, I had to use my brains" - Bill Shankly
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Bill Shankly addressing the crowd at Blundell Park during his time as Grimsby Town manager. #Football
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Tommy Smith and Bill Shankly look out to at the FA Cup celebrations in William Brown Street, Liverpool, in 1974.
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Bill Shankly showing the Mariners how he wants them to play in 1953. #Shankly #Football
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Bill Shankly and the LFC squad head to Milan for the 1965 European Cup semi-final. #LFC #Football
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Bill Shankly chats with Jock Stein in the Anfield Corridor following the 1966 Cup Winners' Semi Final. #Football
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Shankly, Bob Paisley, Tommy Smith and boxer Alan Rudkin celebrate Ian Callaghan's MBE. #Football
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Bill Shankly lifting the FA Cup trophy in 1974, after a 3-0 defeat against Newcastle United. #Football
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Shankly and Stein at Billy McNeill's testimonial dinner in Glasgow in 1974. #Football #LFC
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