Today, Google officially announced the rebranding of Google Webmaster Tools (GWT) to Google Search Console.
Head over to Google’s Webmaster Central blog to read official announcement…
Why the rebranding?
In general, the utility of Google Webmaster Tools no longer applies simply to “Webmasters” but to anyone who is interested in better understanding, and improving, the performance of their online presence, most importantly, their search engine performance. With recent improvements to GWT, it’s now easier for the common web owner, or administrator, to achieve that, without having all the technical savvy once required of a good “Webmaster.”
So, any new features?
This does appear to be a rebranding effort, strictly, as there was no mention of any new features or functions, as of yet. However, if you have been tuned into #mobilegeddon (Google’s “Mobile Friendly” update to its indexing algorithm for mobile search results) then you might have noticed GWT did bring some much welcomed visibility to mobile search performance insights - referred to then as “Search Analytics” and is now carried over in Google Search Console as “Search Impact.” For more on how that feature works, you might be interested in this article by
How To Identify A Mobile Rankings Demotion Using The New Search Analytics Report in Google Webmaster Tools
Miss the whole Mobilegeddon craze? You can read more about the big April 21 announcement from earlier this year here: http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html
#Mobilegeddon #GWT #SEO
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