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Ian Greenleigh
Works at Economist Group
Attended The University of Texas
Lives in Brooklyn, NY
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Ian Greenleigh

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Great video. Keep it up man!
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Ian Greenleigh

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Access is always accompanied by risk. When powerful people make themselves more accessible via social media, they risk losing privacy, focus, efficiency, and even likability.

So why do they do it?
O now, who will behold The royal captain of this ruin’d band Walking from watch to watch, from tent to tent, Let him cry ‘Praise and glory on his head!’ For forth he goes and visits all his host. Bids them good morrow with a modest smile And calls them brothers, friends and countrymen.   In this excerpt from Shakespeare’s Henry V, King Henry disguises himself as a commoner to walk among his soldiers on the eve of the Battle of Agincourt. He does ...
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Ian Greenleigh

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First three winners of my signed book giveaway asked some excellent questions!
How can smaller companies keep up in social media? How will influencer engagement change? Are infographics here to stay? These three questions were submitted by the first three winners of my signed book giveaway! Entries are still open, so submit your question today. Now, let’s get some answers on the board. Ryan Swindall asks: I work for a smallish company that’s constantly trying to keep up and look larger on social.  How would you recommend th...
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Ever wonder how you can stop being such a social media mooch? Or why gatekeepers still have their jobs? Do you know what my weird Twitter handle @be3d stands for? I’ve got ANSWERS, people!
Ever wonder how you can stop being such a social media mooch? Or why gatekeepers still have their jobs? Do you know what my weird Twitter handle @be3d stands for? I’ve got answers. I’ve been doing a lot of Q&As about the book, and today I’m going to share three of the questions that got me thinking (and my answers). Before you dive in, I have a request for those of you who have read the book (and those of you reading it right now): Please conside...
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"I never carried this care-free attitude into my professional career, much less social media.  Like the people Ian describes in his book, I was one of the miserable spending all of my energy trying to open the front door wider." Great reader guest post from Landon Fears! 
The following is a guest post from reader Landon Fears. Landon was the first reader to successfully use the 1:1 Facebook ad targeting technique in Chapter 10 to get my attention, and we’ve had a nice back-and-forth on Twitter.  He’s the creator of Salesvamps, “a story about vampire salesmen.” Follow him on Twitter: @landonfears. -Ian As soon as I finished reading The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and...
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"Step inside the mind of a media gatekeeper, and you’ll realize that what you want and what they want aren’t always at odds. Where those goals overlap, you’ll find opportunities to access and influence the gatekeepers—and a 'social media side door' to killer coverage." Thanks, +Vocus Inc. for the opportunity to spill my brain all over your blog :-) #pr   #publicrelations   #journalism  
Want more media coverage? Look at journalists' goals and ask how you can help achieve them, says social media PR hacker Ian Greenleigh.
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A bit like marketing, know what they want and give it to them and the situation changes instantly.  Enjoyed the article +Ian Greenleigh 
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Interviewed in +US News & World Report today. 2nd appearance in 3 weeks!
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Quoted in +US News & World Report  today. I'm going mainstream!
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Want to win a signed copy of the book? Ask me an interesting question here:
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"Credibility and name recognition are transferable. I think phone calls and emails are great for long-form and later-stage communication, but every time you bring value to a journalist through social channels, the chances increase that he or she will open that email or take that follow up call."
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Ian Greenleigh

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Want the ability to reach anyone with an eye-catching, hyper-personalized Facebook ad with 100% accuracy? If someone is on Facebook, you can reach that person. Private profile? You can reach that person.
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Ego is a problem and a solution when it comes to marketing. My new guest post for +Jay Baer's Convince & Convert explains how to put this contradiction to work to drive your content and social strategies. Please share it if you dig it!
As Ian Greenleigh was researching for his new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence, he had an epiphany: Ego itself is not the problem; it’s our own ego that’s the problem. Before writing him off as some kind of weirdly honest egomaniac, learn why your ego is part of that problem, too, if you work in marketing or PR.
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64 people
Liton Kumar Podder's profile photo
Ted Coiné's profile photo
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Ayelet Baron's profile photo
blur Group's profile photo
Greg Ackerman's profile photo
Elise Greenleigh's profile photo
Work
Occupation
Digital Strategist at The Economist | Author | Marketing Consultant
Employment
  • Economist Group
    Digital Strategist, 2015 - present
  • Bazaarvoice
    Senior Manager, Content and Social Strategy, 2010 - 2013
  • Olapic
    Director of Marketing, 2014 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, NY
Previously
Austin, TX - Bay Area, CA
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Tagline
Author, social & content strategist
Introduction

Ian Greenleigh is a social media and content strategist, and author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence  (McGraw-Hill Professional). He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, U.S. News & World Report, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at daretocomment.com

Education
  • The University of Texas
    Government, 2007
Basic Information
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Male
Ian Greenleigh's +1's are the things they like, agree with, or want to recommend.
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