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Ian Greenleigh
Worked at Bazaarvoice
Attended The University of Texas
Lives in Austin, TX
42 followers|9,603 views


Ian Greenleigh

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Great video. Keep it up man!
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Ian Greenleigh

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Access is always accompanied by risk. When powerful people make themselves more accessible via social media, they risk losing privacy, focus, efficiency, and even likability.

So why do they do it?
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Ian Greenleigh

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First three winners of my signed book giveaway asked some excellent questions!
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Ever wonder how you can stop being such a social media mooch? Or why gatekeepers still have their jobs? Do you know what my weird Twitter handle @be3d stands for? I’ve got ANSWERS, people!
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"I never carried this care-free attitude into my professional career, much less social media.  Like the people Ian describes in his book, I was one of the miserable spending all of my energy trying to open the front door wider." Great reader guest post from Landon Fears! 
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Have him in circles
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Want to win a signed copy of the book? Ask me an interesting question here:
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"Credibility and name recognition are transferable. I think phone calls and emails are great for long-form and later-stage communication, but every time you bring value to a journalist through social channels, the chances increase that he or she will open that email or take that follow up call."
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Ian Greenleigh

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Want the ability to reach anyone with an eye-catching, hyper-personalized Facebook ad with 100% accuracy? If someone is on Facebook, you can reach that person. Private profile? You can reach that person.
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Have him in circles
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Ted Coiné's profile photo
Content & Social Media Strategist
  • Bazaarvoice
    Senior Manager, Content and Social Strategy, 2010 - 2013
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Austin, TX
Bay Area, CA
Author, social & content strategist

Ian Greenleigh is a social media and content strategist, and author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence  (McGraw-Hill Professional). He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, U.S. News & World Report, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at

  • The University of Texas
    Government, 2007
Basic Information
Ian Greenleigh's +1's are the things they like, agree with, or want to recommend.
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You are a source: How to reach and influence journalists with socia...

You are a source for a story being written right now! No matter what your area of expertise, journalists are looking for sources and contrib

Utility, inner thoughts, creating online conversation, and more

The best ideas in content marketing are connected by a simple imperative: be helpful, or be ignored. Utility is hard to drown out. I touch o

Take My Data, Please

Social media and content strategist Ian Greenleigh on the rise of consumer data literacy.

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Samsung recently launched an ambitious new game layer called Samsung Nation BETA. Samsung Nation lives on, and uses game mechani

Convergence is so much bigger than media – Bazaarvoice Blog

The convergence of media is a hot topic, but there’s a much more disruptive story at play. Just as the lines blur between paid, owned, and e

'Til Death Do Us Part... - News & Features - Orlando Weekly

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Reviews and other types of online information hold more sway than ever on consumer purchasing decisions, according to Cone’s 2011 survey of

Creative disruption: Four fascinating supply chain experiments – Bazaarv...

I’ll admit it: If you had asked me to write a post about the supply chain a few months ago, I probably would have yawned (and then asked you

As sharing buttons battle, brands and consumers win « The Bazaarvoice...

Those little buttons pack a big punch. A single act of social sharing may only take a split second, but make no mistake; it is in reality a

Grow your social community through constant measurement – Bazaarvoice Blog

The best branded social communities will never be of the “set it and forget it” type. A community on a brand site is a living thing –

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Mobile use and augmented reality (AR) are taking off in Europe. In fact, by the end of 2012 European mobile commerce will have seen 510% gro

Replacing proxies with direct measurements as social programs mature – B...

If you stopped a random colleague in the hall, and tried to convince them that your social strategy was working, which proof points would yo

Finding the right mix of elements on the Periodic Table of SEO « The Ba...

Many SEOs are still grasping and measuring the impact of Google’s most significant algorithm update this year, the Panda Update. To do this,

When Dow and CCI fall, price mentions in UGC increase « The Bazaarvoice...

The research in this post was conducted for our new report, The Conversation Index. The fact that macro-level economic trends impact our per

The half-life of a Hong Kong restaurant review « The Bazaarvoice Soci...

One of my favorite new interview questions to give potential product managers for our team is:  “What’s the best restaurant in Hong Kong?” O

Social data and customer centricity: what's the link? – The Bazaarvoic...

Note: This post originally appeared in Social Media Marketing Magazine, and is re-posted here with permission.  A lot has been written about

Do happier people leave higher product ratings? « The Bazaarvoice Soci...

I’ve got a friend that enjoys every movie he sees, without exception. Of the movies in IMDB’s bottom 100 by rating, he has likely seen 50 an

Bazaarbrief: Twitter study suggests biological basis for moods « The Ba...

Social data and the social sciences are a powerful match. New research from Cornell University suggests that our moods are partly driven by