So why do they do it?
Ian Greenleigh is a social media and content strategist, and author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional). He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, U.S. News & World Report, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at daretocomment.com.
- The University of TexasGovernment, 2007
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