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Once upon a time there was a lady in a blue dress who dreamed of becoming a documentary film maker... she was a good storyteller so she chased that dream... fast forward through the pages of the story to the present where in a blue sweater, she makes infomercials instead... because of her ability to tell a great story still. But wait! There's more to the story still. Monthly, weekly, often daily her iPhone rings and on the other line are various Rich Guys and Angels offering her gifts in exchange for her ability to see the future in stories yet untold... and this is where it gets interesting…

"45 minutes of your time in my private plane. I promise you'll enjoy the experience."

"I would like to treat you to a Broadway show. Curtain is at 8p. We'll be done in the office by 4p!"

"Please choose a watch of your liking. And I'd love to hear more."

"I'll show you around the Penthouse. The view is amazing."

What kind of Rich Guys like this, say things like this, to an infomercial lady like this? Rich Guys, who stay rich, by investing in great opportunities - VC Guys!

The lady in blue has seen some of the most stunning boardrooms in the Unites States as the guest of one financial firm or another. She is asked to join these opportunity review meetings, fly to investment reviews for the day, or SKYPE into a conversation about increasing investments sometimes on a weekly basis. They ask her to help predict the future of their investments based on her experience in the past. Why? Venture Capitalists are getting smarter and smarter with each passing year.

It is said that out of 10 start-ups, only 3-4 completely fail with another 3-4 returning on their original investment, and 1-2 producing substantial returns. (Sounds strangely similar to the success rate of infomercials) Still the National Venture Capital Association estimates that 25% to 30% of venture-backed businesses fail. This is one reason her phone rings ALOT.

And recently, the Rich Guys are not the only ones calling for a glimpse into to the future of the companies they are considering – she has Angels calling as well. Why?

"Angel investors—affluent individuals who invest smaller amounts of capital at an earlier stage than VCs do—fund more than 16 times as many companies as VCs do, and their share is growing. In 2011 angels invested more than $22 billion in approximately 65,000 companies, whereas venture capitalists invested about $28 billion in about 3,700 companies." Says
Christian Ebersol, Investor @ Comcast Ventures who the lady in blue has never met but would love to have a cup of coffee with her one day and swap stories.

Jason Stoffer, a Partner at Maveron LLC (co-founded by Howard Schulz), explains the difference between VC and Private money like this: "we invest in small, starting out companies, and we are looking to find the next Silpada. Private equity looks for consistency, venture capital looks for hyper growth." And while the Lady in blue has never met this man either she agrees with his statement.

During these phone calls investment opportunities are presented the Lady in blue are not for her to invest in- rather for her to poke holes in. She had lived through many of the mistakes these Rich Guys and Angels face when investing in start-ups and middle-level companies selling direct to consumer and in retail - and in the sometimes gangster world of direct response marketing she is known often referred to as the "dame that fixes broken infomercials".

Commonalities in these conversations revolve around two main topics:

POP my FOMO - many investors are approached by entrepreneurs who have very convincingly pitched their company. Investors get excited trying to compare where this new product/service could go in the marketplace - when the call her it is from a fear of missing out (FOMO). After all if you were excited about the success of Tinder you might be very interested in a company that caters to high-end dating ( who received $2.1 million in seed round) or if the success of Amazon is more your style you may not want to miss out on a company that could give them a run for their money ( who received $225 million) or you've seen the success of infomercials that became direct to consumer home runs like Proactiv, Wen, Snuggie, OmegaXL or NutriBullet. FOMO is a mistake that has been made by many investors and they are trying to stop the madness. So they call the Lady in blue and ask her to POP their FOMO. Usually, it is generally not that hard to convince them not to invest.

Pick apart Perfect - this is another common discussion she has with VC Guys and Angels who call to get a second opinion on their investment choices. It is easy for investors to value a team or product or market so much that they overlook weaknesses. It's much like falling in love... a perfect relationship until you discover that one little fact you didn’t see in the courtship... Even if one aspect of a company is amazing, you still have to be disciplined and make sure the other aspects aren't terrible. The first place she tell investors to look is at the quality of the database that comes with the company.

VC guys and Angel investors are sharp people. By the time her phone rings they have already secured the answers to these important questions:

Does the company have:

a unique business model
a strong barrier to entry
predictable and recurring revenue
good internal systems & practices
an attractive valuation

So, why are they giving the Lady in blue gifts? Simple.

In 45 minutes, on your private plan or in a Starbucks, she can detail what can often make or break the success of a product. For example, if you want to get involved in the business of internal cleansing she has all the messy details that she’s already spent millions to acquire. And for 2 cups of coffee she’ll tell you why investing in another weight loss product is a truly bad idea or why selling health care lead generation products could send you to an early grave.

And while she loves Broadway shows, it takes her less than an intermission to point out flawed offer models that look fantastic on the front end and fall apart on the back end. She can poke holes in reoccurring revenue models because she’s the one companies call for help to get out of this problem when they are on the brink of losing their investors.

Watches are great, although the Lady in blue would never wear one. Giving her a watch is nice but many times it is like selling a product to a consumer for too little money – it makes them not respect you in the morning and literally pushes them into your competitions arms. Yes, she’s seen it before, investors throwing money at a company that is selling a product or service for TOO LITTLE and that becomes the down fall.

She’s seen 10 out of the 13 coolest hotel Penthouses in NYC... because she was filming infomercials in them for less money than the average marketer spends on developing a new landing page. So, when an investor invites her over for a private chat in his penthouse she is often underwhelmed. This is much like when investors become underwhelmed by the performance of a company that falls short when they try and scale it. Like, when a product comes attached with a talent or spokesperson (often the inventor) who isn't built for scale. Many companies looking for investment dollars come to the table with a “proven spokesperson” and some sales history making it reasonable to assume this spokesperson has all the glitz to get the brand to the next level but when media begins to scale the spokesperson doesn't - he or she just becomes another New York City penthouse that looks like all the rest to the average consumer. The Lady in blue has worked with some of the most unlikely "infomercial celebrities" and product inventors that never wanted to be in front of the camera and she has seen the millions of dollars they have been able to generate.

The meaning behind this story about Rich, Guys, Angels, dollars, widgets and dames is this… When the Lady set out to be a documentary film maker at Northwestern University so many years ago it was because she loved telling a good story. Producing over 250 infomercials in her career may have not been the original plan but it has left her with plenty of great stories. And that is why Rich Guys and Angels offer her gifts... which she seldom accepts because her stories are now worth millions when you hear them before your next investment story begins.


The Lady in Blue 

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Call Center Secrets Revealed! Shhh for your eyes only!

With the rising costs of media both online and offline when that phone rings you better make that customer experience count for something. At Synergixx we are often asked what makes us different than our competitors and how we can be an advantage over cheaper solutions like IVRs or off shore call centers. While the list is long, the reasons we are a great call center partner are not as important to you, the end marketer, as are the "sales secrets" we have embedded in our call center culture. So, I thought... why not share these secrets with a few close people to help them out... below are 3 out of many of the "sales secrets" we use every day to bring you more customers with a higher lifetime customer value (LVC)!

WalMart taught us how to sell more per call!

When WalMart experimented with going to bigger shopping carts (physically bigger to take up more aisle space) they found that their average customer sale increased by $44!! If your average sale per customer went up $44 would this make and impact?

Secret #1:
Synergixx encourages our clients to give us the biggest shopping cart possible. This means we need 2,3,4,5,6 products that we can sell on each phone call. We help create "blue light specials" and bundles that make customers feel like they are getting a really great deal on things they will use everyday (similar to overloading their cart at Walmart with extra cleaning supplies because they are priced right). Unlike Walmart, this secret does not mean the products will be so heavily discounted that marketers take a hit on profit. Our strategy is to simply increase the shopping cart size so customers can buy more per each call. Why doesn't this work as well on an IVR or offshore call center? Simple. Live agents that are commissioned correctly make it easier for customers to shop for more per call.

We don't sell autoship programs!

When you ask a customer if they want to get on an autoship program or sign-up for monthly billing the answer is NO! Customers feel the same way whether they are served a pop-up page, and IVR message or read a script. But when you train your agents to excite callers about customer loyalty benefits and preferred customer perks you build better brand equity and repeat business. It's a vocabulary and tone of delivery switch for most marketers.

We always have a B & C strategy on each call!

38% of all TV revenue in 2015 was products NOT introduced in the initial advertisement the viewer responded too. This means that customers who called or clicked about product A only found out about product B & C from a sales rep or X-Sell cart online. Hands down, live agents outperform websites, IVRs and off shore call centers when it comes to X-Selling new products on the initial call - or at least Synergixx live agents do! For all customers who purchase product A we have a strategy to sell 40% of them products B and C! Without the proper X-Sell offers, scripting and commission strategy this HUGE revenue boost isn't possible.

Synergixx is more than just a TV production company and certainly goes beyond radio and TV media buying with our in-house USA based soft offer boutique call center with a 125 seat capacity. Our agents are trained to sell and are commissioned to sell more per call. Campaigns that are a good fit for our call center include:

Campaigns seeking a higher AOV (lots of upsell/cross-sell opportunities)
Campaigns that seek a higher sign-up rate for reoccurring revenue
Companies with more than one product to sell
Campaigns that need a higher conversion rate
Here's another BONUS SECRET - remember, it's just between you and I - if you send us your current phone script we will review it and add-in some "sales secrets" free! We would go out of business if we made all our competitors phone scripts better, right? We can give away our some of our secrets because like all good things the real secret is in the execution!

Now call me for more secrets in selling direct to consumer!


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Creative draining your budget? Let our team keep your creative fresh without draining your budget! We offer short & long form radio, tv/video, and print ads! Click the link for more info. You've been searching for us. 

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The future is here!

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 Synergixx can lead you in the right direction to not make these mistakes…#D2C #Synergixx #Marketing

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Our in-house media division utilizes extensive industry contacts to place your creative in the proper media channels to ensure the best ROI!

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Does your business/product need Media Management? Contact center sales? Production; tv, radio, web, print ads? Synergixx is your one stop shop! #business   #Media   #Sales   #D2C  

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Want your product featured and live endorsed by 30+ high profile radio personailities across the US? Our LERadio clients are seeing awesome increases in sales! #Synergixx #media #sales 

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Charlie has on her power heels and TJ is wearing his power tie to rock the boardroom at a BIG Men's clothing brand today! #SYNRockingTheBoardroom 
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