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John Lane
Works at Centerline Digital
Lives in Raleigh, NC
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John Lane

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Works at Centerline Digital as Envision and Enact Content Marketing Solutions. Lives in Raleigh, NC. Marketing Strategist, Content Creator
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WARNING: Blatant self-promotion!

Please check out my #sxsw session: The Content Marketing Art of War. And if you're compelled... vote, too?

http://cdig.co/13r4WCR
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Using Instagram (and Twitter, Tumblr, and more) to tell a story with data. A case study of the IBM MobileFirst Datagrams. #contentmarketing  #infographics #data

http://cdig.co/1cCTU1q 
“Datagrams” are small bites of information that can be displayed together as a part of the broader story, or viewed individually as standalone statistics. T
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John Lane

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On airports and content marketing...

“The Moment of Need” and “The Next-Most-Likely Action.” These phrases are about establishing context. In essence, they are the arrivals and departures of a content marketing strategy.

http://cdig.co/14kWKRy
Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals a...
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John Lane

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What fuels content marketing? It's not design for design's sake. It's not "cool hunting." It IS Accountable Creative.

You can't be going after the quick “look at me!” You have to deliver powerful stories that resonate with your audience at a deeper level. It’s the “Wow, these people really get me” cool rather than the “Wow, that was really fun to watch; now I can get back to what I was doing” cool.

http://cdig.co/12fee3g
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John Lane

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My big Google Plus complaint: I can't combine this + account with my other one... which is unfortunate since I'm active there but not here.

Please come connect with me over here: https://plus.google.com/116232596749079941272/about/
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shut up
your a werdo
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John Lane

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thank you, Susan!
 
Marketing peeps- this presentation is a must see:  'Content Marketing Art Of War' by +John Lane   and Centerline Digital
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Have him in circles
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John Lane

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Don't get caught up answering the wrong, big question. #ContentMarketing  is based around "What do I want to achieve?" not "What should I make?" This #ContentPlanning  guide will help you identify and answer all the little questions that lead to the right, big answer.

http://cdig.co/17OYMMC
CONTENT PLANNING JUMPSTART © Copyright 2013, Centerline Digital by Caitlin Vlastakis Smith GUIDE
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John Lane

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I'd like to help you out. Which way did you come in?

Context — knowing where people are coming from and where they're going — is as important to the success of content marketing as the quality of the content.

http://cdig.co/14kWKRy
Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It's this concept of arrivals a...
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How does +CENTERLINE DIGITAL create all the amazing content so quickly? We use the products and services of one of our clients — +IBM — to speed analysis and rendering. Our CEO Charles Long spoke at IBM Edge earlier this week to detail some of the tech behind achieving Accountable Creative. Here's a peak:

http://cdig.co/11bB2j0
Centerline Digital CEO Charles Long discusses the simplicity, efficiency and built-in expertise of IBM PureFlex and the speed, performance, storage capacity ...
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John Lane

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Assume users have a raging headache. Then ask yourself, “Am I making it worse?” When I have a headache, complex thinking turns the clamp around my skull two notches tighter. Users shouldn’t need to invest an abundance of time or brainpower to make sense of where to find stuff. (In fact, they won’t. They’ll split.)

http://cdig.co/150Yt0N
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John Lane

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My big Google Plus complaint: I can't combine this + account with my other one... which is unfortunate since I'm active there but not here.

Please come connect with me over here: https://plus.google.com/116232596749079941272/about/
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Jon Parks's profile photoJohn Lane's profile photoJake St. Peter's profile photo
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I'm pretty confident it did the trick - Now when I go to switch accounts my google apps account is now my +Dirigo Creative page and not my dirigo email account. +Jon Parks did you take the leap of faith?
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People
Have him in circles
352 people
Mike Adams's profile photo
shixin yen's profile photo
Ken Pikulik's profile photo
Phil Buckley's profile photo
Jake St. Peter's profile photo
Mary-Beth Lindenmuth's profile photo
Lisa Hendrickson's profile photo
Brandon Watts's profile photo
Charlie Seymour's profile photo
Work
Occupation
digital anthropoligist (observe) + marketing strategist (synthesize) + experience designer (create)
Employment
  • Centerline Digital
    VP, Strategy and Creative, 2004 - present
  • Gensler
    Senior Marketing Coordinator/Graphic Designer, 1999 - 2004
  • Carlyle Gregory Company
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Gender
Male
Story
Tagline
Look over here -> http://cdig.co/johnvlaneplus
Introduction
When I watched TV as a kid, I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, design and marketing still captivate me, and that's why I do it for a living.
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Currently
Raleigh, NC
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