What fuels content marketing? It's not design for design's sake. It's not "cool hunting." It IS Accountable Creative.
You can't be going after the quick “look at me!” You have to deliver powerful stories that resonate with your audience at a deeper level. It’s the “Wow, these people really get me” cool rather than the “Wow, that was really fun to watch; now I can get back to what I was doing” cool.http://cdig.co/12fee3g