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Kris Alban
Financial Literacy & Investment Aficionado
Financial Literacy & Investment Aficionado
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How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?

Post has attachment
How Are Financial Institutions Using Financial Wellness Education?
After putting this story out, I realized that our organization has seen a very wide variety of goals that financial institutions have for their financial wellness programs. Some are using it as a prospecting tool, to identify potential customers for different product offerings. Some are using it to generate goodwill, either with completely altruistic intentions or to balance out controversial negative news. And others are using it as an engagement tool ... to increase customer touchpoints and solidify their brand. Has anyone else seen this? Is financial wellness education just the new "content marketing" for financial institutions? Or are we seeing something bigger ... a dedication to the cause of improving the financial acumen of individuals in this country?
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