What is “fourtitude”?
The underlying theme of 4 resounds within the Audi Brand Group,.
- 4 ring Audi Logo
- quattro all-wheel drive (quattro is Italian for 4)
- 4 brands forming Auto Union
- benchmark A4/S4 models which were instrumental in Audi's modern resurgence.
The name combines the significance of Audi’s “four” with the word "fortitude," meaning the strength of mind to encounter adversity with courage. This new word, Fourtitude, captures the very essence of the Audi owner’s personality.
Audi owners choose to do something different by purchasing an Audi. They choose to forego the trendiness of the ultimate driving machine or the three pointed star for what we believe to be a more intelligent choice.