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pauline butor
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First Google+ ad format  : lets brands think of the entire web as their social stream.
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.


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Trop bien ce Postiche2
Je ferai de plus jolis gif vendredi, celui-ci n'est absolument pas à la hauteur du lieu
En tout cas bravo +Mazdak Hosseini +pierre-marie gadonneix Pierre Beffa 
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Ready to join ?
Added photos to Guerlain - 68, Champs-Élysées.

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Experience the reopening of Guerlain’s 68 Champs-Élysées store on November 22nd by joining us and Guerlain most famous personalities on our very first and exceptional Google+ Hangout on Air to discover the new features offered by this brand-new boutique.

Join the #Guerlain68 Google+ Hangout on Air on the 22nd at 5.30pm (CET) and be amazed by a place filled with creativity. You are invited at the heart of the renewed legendary 68 Champs-Élysées boutique with our iconic guests:
- Natalia Vodianova, Guerlain muse
- Thierry Wasser, House Perfumer
- Olivier Echaudemaison, Guerlain Creative Director
- The 68's restaurant famous Chef 

What is a hangout?
A Google+ Hangout On Air is a live video broadcast that will stream on Guerlain Google+ page and YouTube channel, but can viewed by everyone, not just Google+ members. In the case you miss the live broadcast; you will be able to catch up with its recorded version on Guerlain YouTube channel, so you can have a chance to discover the 68, Champs-Élysées at your convenience.

How to join?
On November 22nd at 5.30pm CET (Paris Time), go to The hangout will be streaming live on the page. 

If you have a Google+ account, +1 Guerlain page and add it to your circles so you can see the updates, follow what is published. Moreover you will be warned by a notification when the Google+ Hangout on Air will be about to go live.

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Canal+ sur YouTube, en effet, une super nouvelle !

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Beautiful & Magic 
I'd rather be… At Louis Vuitton's masquerade ball for L'Invitation au Voyage - Venice with David Bowie and Arizona Muse. Join the ball at

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Better commenting is coming to YouTube !
Better YouTube comments just arrived; check them out now.

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suite ...
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6 Photos - View album

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3 Photos - View album

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A lot of new amazing G+ features were announced yesterday. 2 incredible highlights for me :
- Auto-awesome movie !!!
- Auto-awesome "Action" feature

All infos and a lot more here :
And.... Action
The just announced Google+ Auto-awesome "Action" feature is, well, "Awesome". Here's a series I shot Saturday in Santa Cruz that G+ turned into an Action image. 
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