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Raf Weverbergh
329 followers -
Helping brands like Michelin, Deezer and Pfizer tell compelling stories at FINN.be. Also building a community of European entrepreneurs and experts at http://whiteboardmag.com
Helping brands like Michelin, Deezer and Pfizer tell compelling stories at FINN.be. Also building a community of European entrepreneurs and experts at http://whiteboardmag.com

329 followers
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Raf's posts

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Write better content with these insights from Martin Luther King Jr. and his contemporaries: 

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Martin Luther King Jr. was a serious student of the art of persuasion. But he, as well as his mentors, were also #contentmarketing   savants, it appears. Or: how a mid-20th century preacher invented the Buzzfeed listicle:

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Two car makers. Two crises. Two different strategies. It's rare to be able to do a side-by-side comparison of crisis communication, but a recent study managed to do just that for Toyota and GMs crisis communication efforts of the last decade. Read more on the FINN blog: 

http://finnpr.com/blogs/tale-2-crises-side-side-comparison-gm-and-toyotas-crisis-communication

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Two car makers. Two crises. Two different strategies. It's rare to be able to do a side-by-side comparison of crisis communication, but a recent study managed to do just that for Toyota and GMs crisis communication efforts of the last decade. Read more on the FINN blog: 

http://finnpr.com/blogs/tale-2-crises-side-side-comparison-gm-and-toyotas-crisis-communication

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Two car makers. Two crises. Two different strategies. It's rare to be able to do a side-by-side comparison of crisis communication, but a recent study managed to do just that for Toyota and GMs crisis communication efforts of the last decade. Read more on the FINN blog: 

http://finnpr.com/blogs/tale-2-crises-side-side-comparison-gm-and-toyotas-crisis-communication

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Two car makers. Two crises. Two different strategies. It's rare to be able to do a side-by-side comparison of crisis communication, but a recent study managed to do just that for Toyota and GMs crisis communication efforts of the last decade. Read more on the FINN blog: 

http://finnpr.com/blogs/tale-2-crises-side-side-comparison-gm-and-toyotas-crisis-communication

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If you ever need to explain to a CEO why #reputation is worth real money, maybe take some inspiration from Warren Buffett: 

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