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Hugh MacLeod
14,750 followers -
I'm the @gapingvoid cartoonist
I'm the @gapingvoid cartoonist

14,750 followers
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Hugh's posts

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"Social Objects: The reason we’re living we’re living in advertising’s golden age."

New blog post here: http://gapingvoid.com/2012/03/26/golden/

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The latest animation we did for Rackspace:

http://gapingvoid.com/2012/03/22/awesome/

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I just made a HUGE announcement over on my blog. gapinvoid's biggest announcement in years:

"INTRODUCING THE SOCIAL OBJECT FACTORY"

http://gapingvoid.com/2012/03/20/sof/
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Check out the little animation we just did for HP Enterprise Security. This is very exciting for us... Also, check out the new logo at the end :)

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“Social Objects are the future of marketing.”

This blog post, which I hashed together from older blog posts since 2007, is probably one of the best two or three things I've ever written. I'm certainly staking the rest of my career on it, anyway. I hope you'll give it a read, Thanks :)

http://gapingvoid.com/so/
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The thing that's a great about my job is all the interesting people I get to meet and the gigs that follow.

Case in point, a Valentine's Day gift for a former convicted Islamist extremist .

Go read the backstory: http://gapingvoid.com/2012/02/17/maajids-valentine/

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Our friends at Babson College have asked us to help out on their new campaign, "Redefine Entrepreneurship".

[Catch the backstory herehere to get a rough idea etc etc:] http://www.babson.edu/News-Events/babson-news/Pages/1-24-12babsonredefinerel.aspx

It's a simple enough idea: If they can own a new idea of what entrepreneurship is, or at least, be a prime mover in the conversation, then people will go to them to get a piece of the action. Good for the students and faculty, good for the brand and good for the stakeholders. Exactly.

Of course, the meaning of the word has been redefined over and over many times already, from in its origins in the Industrial Revolution of yesterday, to Silicon Valley today, to India and China and Africa tomorrow. Language is organic and fluid, after all, and to hope to come up with the all-encompassing, definitive wording for it, isn't going to happen in our lifetime. The word already has a million definitions, anyway.

But as I pondered this, more and more, I started thinking that the really interesting question isn't, "What is entrepreneurship?", but "Who is an entrepreneur?"

As Reid Hoffman declared in his wonderful new book, you can still think like an entrepreneur and hold a job down in a large company. In fact, it's now pretty much essential for survival that you do so.

So I quickly drew the t-shirt idea below: "YOU ARE AN ENTREPRENEUR".

The idea is not a "BIG STATEMENT" per se, but designed more as a conversation starter.

When people see the message, the people who already see themselves an entrepreneurs will think, "Yeah, so, I know that already."

They're not the people needing to hear the it.

But the people who DON'T see themselves that way, THEY WILL question why somebody would think they're entrepreneurs.

Which could start a lot of conversations right from the get-go. Imagine what your favorite Starbucks barista would say about the t-shirt. Or that guy you know who works at The Gap. Or your college roommate, Dan who works deep in the bowels of Zappos' call centers.

Or think about the fourteen people you now have on the payroll, and how you're going to convince them to think of their time with you as more than just an OK-but-not-great paycheck.

Aren't they ALL entrepreneurs? Shouldn't they feel that way? And if not, isn't that a problem?

I think it is.

I mean, we're talking about actual flesh-and-blood livelihoods here, surely that's something worth giving thought to?
T-shirt-as-conversation-starter is far more interesting that T-shirt-as-advertisement, don;t you think.

Anyway, that's my first salvo. I hope you like
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