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Javier Gonzalez-Soria y Moreno de la Santa
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Travel Expert, long time Googler, allways intrapreneur and now, finally, entrepreneur :-)
Travel Expert, long time Googler, allways intrapreneur and now, finally, entrepreneur :-)

1,194 followers
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eNews Travelthink N. 16 del Año 9; Year 9, n. 16

Mobile-Optimized Travel Sites Are Critical in the UK

eMarketer estimates that there will be 28.3 million digital travel researchers in the UK this year, representing 67.0% of internet users. Among this group, 25.8 million, or 61.0% of internet users, will go on to book this way

The state of Asian online travel

eRevMax claims the region is now the largest travel opportunity in the world due to rising disposable incomes, mobile internet penetration, and a desire to explore. eRevMax predicts the Asian travel market to be worth US$155 billion by 2017, with currently 46 per cent of travelers preferring to book hotels and flights online.

Mobile Handbook

Optimize your customer referral programs for everyday moments. Some brands make mobile referrals work through a beautiful combination of high visibility and extreme usability. The result is that they generate new customers by being in the right place at the right time. Take a look.

Delivering Cross-Channel Digital Experiences at Scale

Digital experience management should be a core competency for any organization that hopes to engage its customers via the growing array of digital channels including the Web, social networks, mobile devices, email, and so forth. Are you ready for that?

Retail Roundup

Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders of any industry in an effort to attract them, especially to digital and mobile channels. eMarketer has curated this Roundup of key articles, insights and forecasts to help retailers understand what shoppers are up to, how their competitors are trying to attract them and what’s coming next in the world of tech-enabled retail.

Contextual Marketing and the Marketing Contract

Meet the growing generation of connected customers - Generation C-, an even larger group of likeminded consumers who “act” like Millennials but consist of every generation including X, Boomers, and Seniors.

What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event technologies that are more aligned with Millennials’ generational preferences.

5 Referral Marketing Myths
Referral marketing will be the acquisition channel of the next decade. Marketers in companies with innovative business models and in established brands with large and loyal customer communities are mastering it fast, becoming the marketing leaders of their generation.
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e-News Travelthink nº 15 del Año 9 / Year 9, n.15

Efficiency Rules for Programmatic Buyers, Sellers in Europe
Targeting efficiencies are the No. 1 reason for both advertisers and agencies to invest in programmatic. On the sell side, publishers were looking to maximize the value of their inventory.

As Renting Goes Mainstream, the Risk to OTAs Grows 
The percentage of rental travelers (travelers who have rented a home or room or space within a private home) who have cross-shopped hotels for their last rental stay has also grown remarkably, and within just the past year. Get all the insights in Phocuswright's Rentals Rising: The State of Private Accommodation in U.S. Travel

The Mobile Balance Tips for UK Travel Advice Sites
Data from comScore indicated that big-ticket UK travel sites?taking in package holiday providers and airline carriers?saw much more traffic from desktop platforms. Informational sites, on the other hand?were dominated by mobile traffic.

EyeforTravel Connected Traveller 2015
Join top mobile and data savvy travel, transportation, and hospitality execs to discuss. The holy grail: Leverage proximity technology and advanced analytics to deliver personalised marketing strategy on-trip; and Strategic brand partnerships. Enjoy a 100 Pounds discount usin the code "TravelThink100? when registering.

The Customer Journey Tool by Google
Understanding the customer journey to purchase and how it translates into the marketing funnel is essential to effective content strategy. We need to know where our prospects originate, which channels bring them into first contact with the brand and how they interact with our content and each channel over time until converting into a sale.

Rate, Position, Preference in Metasearch
By running this experiment Koddi wanted to answer a few interesting questions: What is the impact of small and large price differences on ad CTR?; Which users choose Suppliers vs. OTAs, and why?; How much does position affect CTR in parity and non-parity scenarios?

5 Creative Geniuses Who Used Structure to Their Creative Advantage
The eBook highlight the artistic accomplishments of some of the most respected creatives in history who represent a variety of mediums?Michelangelo, Poe, Rachmaninoff, Kubrick, and Utzon?and show how embracing structure gave them the freedom to push the limits of creativity.

Data Activation Results
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. 

This whitepaper aggregates some of the available public information and supplements it with real customer data from Oracle Marketing Cloud clients.
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e-News Travelthink nº 14 del Año 9 / Year 9, n.14

Nace el Club Genteviajera
Una innovadora iniciativa de Esther Eiros y Javier Gonzalez-Soria, para crear un espacio multimedia y multiplataforma, con contenidos de destinos escritos por grandes viajeros y ventajas exclusivas para los socios del Club. Sin publicidad ni patrocinios. Y por tu apoyo a Travelthink, si al darte de alta usas el código travelthink, tendrás 3 meses gratis de cuota mensual, que es de 2,5 euros IVA incluido.

5 B2B Brands That Rock Instagram
Fortunately, there are some B2B brands that have been able to use the medium to their advantage, either by using it to give people a glimpse into their internal culture or by coming up with creative ways to show how its products and services make a difference in the real world. Learn how from Mailchimp, WeWork, CBRE, Boing and Dolby Laboratories.

Groupon takes a seat at the food-delivery table
With companies like San Francisco-based Munchery duking it out with Postmates, Sprig and Instacart, daily-deal giant Groupon has decided to join the brawl with Groupon To Go, hoping to stand out from the crowd by promising to save its customers up to 10 percent on every food delivery.

Why Honest Job Appraisals Can Be Bad for Business
Iván Marinovic at Stanford Graduate School of Business applies game theory to explore the impact of honest versus less-than-honest performance reviews on employee motivation. His conclusion: Honest appraisals ultimately increase costs and reduce profits because they increase the volatility of the effort that people put into their jobs.

Content Marketing Trends in the Travel Industry
Innovative travel marketers are increasingly learning the value of storytelling and leaving the sales pitch behind. Marketers in all industries are now creating interesting, useful and entertaining stories to engage and interest consumers to start long-term relationships.

Execution, Not Strategy, Separates Leaders from Laggards 
Most companies of size and stature want to enlarge their global ambitions. But despite this concerted push to globalize, few companies are ready to build and run truly global organizations and operations. This is one of the primary messages of the Global Readiness Survey, which was conducted jointly by BCG and IMD business school

Digital Marketer's Guide to the Top Trends of 2015
StrongView, has created a new email marketing eBook titled Digital Marketer's Guide to the Top Trends of 2015. This free resource outlines the dominant digital marketing themes for the next 12 to 18 months and the strategies that marketers should adopt to effectively leverage them.

Mobile Video Roundup
eMarketer gives answers to questions like How many people watch mobile video, and which devices they use; What people expect from mobile video content, and what makes them watch; and
Why ad dollars have not yet followed content?and eyeballs?to mobile
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e-News Travelthink nº 13 del Año 9 / Year 9, n.13,  now live
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Live: eNews Travelthink 12/2015, eNews TRAVELTHINK: The Economics of Bitcoin & Virtual Currency; and 7 more interesting posts
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¿ Sabes lo que el Arbitraje Comercial puede hacer por tu empresa ?

El Prof. Dr. Julio Gonzalez Soria, uno de los árbitros españoles más internacionales y con más experiencia, comparte en esta entrevista las claves más importantes para que las empresas españolas puedan abordar con mayor seguridad jurídica su expansión internacional y el inicio de nuevos negocios, dentro de los nuevos paradigmas de la economía digital, utilizando el recurso del Arbitraje Comercial.
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Now live eNews Travelthink n.10 /2015: Glenn Fogel, Head of Worldwide Strategy & Planning at The Priceline Group; and 7 more posts
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Now Live eNews TRAVELTHINK n. 7, Year 9: Marc Ryan, CDO of Thomas Cook, explains his brilliant vision of how to accomplish a digital transformation; and 8 more interesting posts
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eNews nº 6 del Año 9 / Year 9, n.6: Travelthink is a Media Parter of Eyefortravel TDS;  12 social commerce tools your competitors are using; The Global Leadership and Talent Index; Considerations for a successful single customer view project; 20 Cases of Innovative Digital Marketing Excellence; Understand The Unsettled European Payment Landscape; Do you Keep Up in the digital and mobile marketing ecosystems?; Mobile Content and Activities Round Up; With Google Search Ads, Higher is Not Always Better; Metasearch vs OTAs: collision course or room for both.
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