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CXL
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Drive continuous business growth through conversion optimization
Drive continuous business growth through conversion optimization

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This is as close as we get to using opinions to optimize. But – it’s way more productive than just randomly sharing stupid ideas.

Let’s start with a definition: heuristic analysis is an experience-based assessment where the outcome is not guaranteed to be optimal but might be good enough. It’s main advantage – speed. It can be done fairly quickly.

And remember – whatever you write down is mere “areas of interest”.

✅Get the full free 1-hour course here
👉 http://bit.ly/free-conversion-optimization-course
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Become a pro at Digital Analytics! Get in-depth skills for the Google suite of analytics tools. Save your spot 👉 http://bit.ly/digital-analytics-minidegree-training

Next cohort starts August 13, 2018!

This online, mentor-guided certification program is designed to take participants from novice to advanced level specialists in 8 weeks.

The training program covers:
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Attribution
- Excel for Marketers
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Don’t even think about anything else until we’ve fixed all the technical stuff. Bugs are your main conversion killer. If you’re thinking: “this does not sound like conversion optimization!”, you’re wrong. Remember: our job is to optimize our website so our business would grow. Plugging cross-browser & cross-device leaks equals growth.

You think your site works perfectly – both in terms of user experience and functionality – with every browser and device? Probably not.

✅Get the full free 1-hour course here
👉 http://bit.ly/free-conversion-optimization-course
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You seek to understand your customers better - their needs, sources of hesitation, conversations going on inside their minds. In the first lesson of this FREE Research-Driven Conversion Optimization Course, Peep Laja breaks down what conversion optimization really is and outlines the process you need to follow in order to understand and implement conversion optimization in your business.

✅Get the full free 1-hour course here
👉 http://bit.ly/free-conversion-optimization-course
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What do you know about emotion and motivation? Brian Cugelman and Michael Aagaard, CXL instructosr, discuss the connection between emotion and motivation.

Watch the FULL WEBINAR for free here
👉http://bit.ly/psych_neuro_cro_webinar
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Learn the basic principles of conversion optimization starting with the most important thing: Research. Peep Laja, the founder of ConversionXL, outlines the process for doing research (following the ResearchXL framework), and what you need to know to get started testing and optimizing.

✅Get the full free 1-hour course here
👉 http://bit.ly/free-conversion-optimization-course
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Understanding the core drivers of human motivation and decision-making is crucial if you want to design effective conversion experiences. This course boils down the core lessons of digital psychology and neuroscience to a set of step-by-step processes that will help you achieve true and lasting results in any CRO project.

✅Enroll in this course here
👉 http://bit.ly/psych-neuroscience-for-cro-course
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Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves?

In this talk, Chris Out will show you a behind-the-curtain look at how they operate at RockBoost, and how you can leverage this knowledge for your agency or in-house.

Check out the blog post on CXL.com: https://conversionxl.com/blog/build-a-top-growth-team/
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Eric Taylor talks you through the procedure of Identifying Clusters to build personas, recommends some packages, and explains best practices when preparing your data for the analyst.

Complete your training and become a CXL Certified Growth Marketer: https://CXL.co/i/growth-minidegree
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There are several tools you can use to build your survey. Some of them are free, some of them cost some money. Learn from Stefania Mereu and Eric Taylor how to construct a survey in Google Forms and set up your results for smooth interpretation.

Complete your training and become a CXL Certified Growth Marketer: https://CXL.co/i/growth-minidegree
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