Seth Godin veröffentlicht ein langes Manifest über die Schule (freie Versionen in allen Formaten) und berichtet nebenbei über den Produktionsprozess, hier die Passage über iBooks Author:

"I tried (and failed) to get the Apple iBooks software to give you an easy way to read it on the iPad. The software is buggy (it’s free, but hey, bugs are bugs) and the uploading process is arcane, frustrating and ultimately a failure. For example, to import the file, you’ll need to use Pages (it says it supports Word, but it doesn’t, at least not as far as the folks at the Apple store could determine).

So I went from RTF to Word to Pages to iBooks Author. The software didn’t recognize the styles, though, so that took a lot of manual selecting in bulk, etc., but after awhile, the iBooks preview looked truly great. (The best of the many rejection emails I got from the tech people who handle the submission process read, in its entirety, “The ticket says that you need to correct the title when the book is in portrait mode. Currently, the title is generic.”)

I’m going to pause and remark that after 27 years of making books, it was amazing to see the word-processed ugly file turn into a slick and shiny iPad preview after I pressed just a few keys. I’m sure that they’re going to work out the bugs, and once they do, we’ll see an avalanche of beautiful (but probably not very good) books on these devices. The hard part has never been making a book look professional, it’s about writing one worth reading."
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