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Think with Google
2,777,859 followers -
Google’s take on fresh marketing insights and a look at what’s next
Google’s take on fresh marketing insights and a look at what’s next

2,777,859 followers
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Machine learning and data are crucial complements to traditional marketing practices. Use them to uncover consumer insights, and alongside creative for success. https://goo.gl/GtbERo
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People still go to brick-and-mortar stores—they just do research online first. Connect the online and offline experience by having them mirror each other. https://goo.gl/e4zesY
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As technology changes, so do consumer expectations. To keep up, run small-scale projects and learn along the way how to make better customer experiences. https://goo.gl/ddZUdW
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Brands that anticipate consumers’ needs will get their attention. To hold it, create ads that are relevant to them. https://goo.gl/8cKfik
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Moving data to the cloud enables more complex analytics. To start, figure out the top three data silos to combine to get a better view of the customer journey. https://goo.gl/GEUjLT
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People can and do still pay attention to video, they're just more selective about where they watch. Get people's attention by proving your brand knows them. https://goo.gl/e9Vbfg
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It's a myth that online and offline marketing KPIs should be separate. Work to ensure teams are working toward the same goal, independent of channels. https://goo.gl/Bw6PmZ
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Customer-centric marketing offers new ways to understand the lifetime value of customers. Invest in retaining people who will bring the most value to your band. https://goo.gl/bnk6CP
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People shop whenever and wherever they want. To get a complete picture of performance, look at online and offline KPIs holistically, not separately. https://goo.gl/wFE5BG
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Fans trust what creators say because of an established bond. Instead of a product endorsement, allow the influencer to help create the content to drive results. https://goo.gl/hX38n2
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