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SierraHosts
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SierraHosts.net is pleased to announce the completion and launch of Aanestad Law's brand new SEO and marketing-optimized law firm website at http://AanestadLaw.com

Prior to the launch, the Grass Valley -based estate planning firm was using a static HTML site based on the GoDaddy Website Builder. Because the site was not optimized for SEO, the firm was ranking poorly in local search results and therefore generating few leads from their website. Also problematic was there there was no analytics on the site, so trying to measure and quantify referral traffic was impossible.

SierraHosts's initial step was to install Google Analytics on the old site immediately so they could begin gathering data about the traffic that was coming to their site.

The next step was to review Aanestad Law's current marketing initiatives and develop goals as to what they wanted their site to achieve.

Third, in-depth keyword research was done to get a handle on what queries related to Aanestad Law's primary services were being made by prospects located within the law firm's primary service area (Placer and Nevada Counties).

Fourth, competitor research was conducted to determine Aanestad Law's primary competitors and their strengths and weaknesses in regards to their website's SEO optimization.

Next, a focus was placed on improving the page copy throughout the entire site. Erik Aanestad put a lot of work into writing the copy for each page using the primary keywords we discovered during the keyword research phase.

Once the new SEO-optimized page copy was reviewed and polished, it was added to a fresh install of WordPress and the mobile-friendly theme was customized to match the firm's existing branding and color scheme. Page titles, URLs, and meta descriptions were optimized for each page. Custom email forms were built for each main service page to encourage visitors to take immediate action. A dynamic RSVP form was built so that Aanestad Law can now accept sign-ups for their free estate planning workshops right on their website. And of course, metrics about site visitors, page views, referrals, keyword CTR's, and more can now be fully analyzed thanks to the power of Google Analytics.

In a thank you note sent from Mr. Aanestad, he wrote:

Many thanks Paul for all your work with the website to grow our business - we really appreciate it!

We're glad to help, Erik! And it was a true pleasure working with you.

Ready to Improve Your Company's Website & Search Visibility?

Please get in touch to discuss how small business web design firm SierraHosts.net can help your company increase it's leads, conversions, sales and profits.

(530) 613-4181
SierraHosts.net

SierraHosts is a small business website design firm serving businesses in Grass Valley, Nevada County, Placer County, Northern California and beyond.

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