1820 E Big Beaver Troy, MI, 48083
solidThinking is the industrial design/styling software that is redefining the way design concepts are created and evaluated. It accelerates the concept development process, bringing ideas to life quickly, dramatically and cost-effectively.
Brothers Alex and Mario Mazzardo started the solidThinking project in 1991. Since then, solidThinking has grown quietly to become the dominant tool-of-choice for Italian design firms and industrial designers. Its popularity continues to grow worldwide because of solidThinking’s benchmark features that free designers from the limitations of traditional software, enables them more creative time to design and provides an enhanced user experience.
With solidThinking, designers easily can try out many alternative sketches and versions of their creations, then quickly and cost-effectively produce photo realistic 3D renderings of their selected designs in striking environments to visualize products and gauge feedback about aesthetics, material usage, emotional impact, etc.
Thousands of design professionals currently use solidThinking to create some of the world’s most admired furniture, electronic devices, automobiles, lighting, shoes, jewelry, timepieces, sports equipment, yachts, consumer packaging and other products.