The latest data shows that trust has moved largely into the hands of everyday people and line employees. What implications does it have for our organizations as we struggle to connect with our stakeholders in today's primarily digital world? #socbiz  

My latest research on the subject:

http://www.dachisgroup.com/2013/01/advocacy-the-new-currency-of-marketing-and-why-you-need-more-of-it/
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