The “semantic Web” is hugely important for today and tomorrow’s business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction.
As Google and the other major search engines continue to improve their semantic algorithms previously effective SEO tactics are no longer working. We see this across the board many website owners have all but given up on online marketing entirely. While their competitors seem to thrive.
As traditional online marketing continues to be less affective it's being replaced with semantic marketing, in other words data driven marketing.
From this point on, algorithmic marketing will become a new type of asset that cuts across a business and determines the success – and perhaps the very survival – of businesses like yours!
Owners need to start thinking now about whether they have the right strategy, technology, and talent to exploit algorithmic marketings full potential.
Instead of gut instinct and experience that online marketers have been using for years, smart companies are turning to data, algorithms and automation to win and retain customers.
Algorithmic marketing is an approach for scientifically managing a full range of marketing issues. Issues that include targeted offers, communications and pricing.
Traditional SEO does "optimize" a Page, and increase traffic. However, semantic Web includes all of these, and integrates them synergistically with one holistic strategy.
The semantic web is Mobile, Affiliate, Branding, Email, Social, Metrics, Analytics, Campaign Strategy, Market Research, Customer Profiling, PPC, Website Design & Usability, Sales Funnel analysis, bounce rate, video, Geo-Modifiers & all the factors of Local Search, and so on.
It employs advanced analytical methods, including predictive statistics, machine learning and natural language text mining. It harnesses data such as customer location and behavioural information, along with powerful computing software to match customers with you and your products and services.
As business owners and marketers grapple with these challenges and opportunities, they must realise that there isn’t really a choice – sometime soon, they or one of their key competitors will fully deploy the power of algorithmic marketing and upset the fine competitive balance of their market place.
If you would like help managing you're semantic Web just contact us at www.persistentengagement.com/
or call (407) 687-8323 today.