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Leigh Cowan
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Australia's Leading Authority on Overcoming Corporate Business Problems
Australia's Leading Authority on Overcoming Corporate Business Problems

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Great tips & inspiring SME motivation - all for free. Dale doesn't have time for corporate "mumbo-jumbo", as he calls it, but CAN help small business people promote sales, work less and grow their profits.
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Leigh Cowan commented on a post on Blogger.
You're not quite right, nor are you wrong, just misleading: Here's why...

There is a galaxy of difference between BRAND AWARENESS and BRAND EQUITY... NEGATIVE Brand Equity, in practical terms, is a target prospect's inclination to avoid a brand.
You are right in product categories where TRump followers are also target audience prospects.... but you're wrong where the (growing and passionate) anti-Trump sentiment exists.

Making generalized statement like "Trump has won" is always dangerous... and I'm guessing you knew it would raise the hackles of those who can see the [gaping] holes in the argument...

But for those who might naively run off and believe you headline, let's remind them that segmentation is the most powerful tool in Marketing Strategy development and that EVERY decision you make influences the consequent buying decision of a target audience, split up into different segments, rather than just a population as a generalization: We are NOT all cookie-cutter copies of each other, but there are groups of people WITHIN teh population who do share similar needs, wants, behaviors, values, etc... IF they are in Trump's "camp" he WILL prosper... if they are not, he has blown the brand badly...

Time will tell...
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The common concept of S.M.A.R.T doesn't always work so well because it doesn't take into account the "people" factor... so I added the missing parts to make goals TRULY achievable.
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