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Juan Volpe
24 followers -
Marketing Curious & Learning Passionate
Marketing Curious & Learning Passionate

24 followers
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The importance of purpose in research: Always start with a WHY!
Research is more difficult that it seems. It needs strong methodology and a solid mathematical knowledge. Besides the significance of the previous topics, in my personal opinion the most important aspect (and where most of marketers fail) is the main questi...
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Research Tip: How to easily spot "Real effect" of variable changes vs "Mix changing effect"
In the following article, we will be reviewing some techniques to analyze and present data. These are very suitable for explaining compound metrics when the mix of single elements is taken into account. Especially, when those are defined by a weighted avera...
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Para el tio champion!! +Pablo Morales
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‪#‎ConsumerPsychology‬: ¿Es importante la primera impresión?

Los psicólogos nos dicen que en ocasiones, lo hacemos no en 30 segundos, sino en milésimas de segundo. En apenas un suspiro sabemos si una persona es de nuestro agrado o no, si nos inspira confianza o no.
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Internal Dialogue: How Unconscious Mind talks with our Conscious.
Did you
know that most of our talking is with ourselves? Did you know the importance as
marketers of targeting consumer’s unconscious mind? In this
post I am going to review in a much more comprehensive and practical way some
ideas of unconscious marketing ...
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Why our brain love curves?
What do you think about this car? Often it is said that curvilinear shapes are more appeal to human being. It is based in some belief that we associate sharpness with danger and we get in a warning state, or also because we are surrounded with nature and al...
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Multitasking make us happy?
What makes you feel better, go running, meet friends, prepare nice
dinner, finish your work and watch a movie, or just only focus in one activity,
such as meeting your friends? What give us more happiness, the joy of doing lots of things, or the
satisfactio...
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Daniel Kahneman´s systems on decision making
Today we are going to discuss some important tools when it comes to analyzing human behaviors. We intend to state practical and clear examples that could be useful in everyday life. Although it has neuroscientific explanations we are not going to make use o...
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Why is so important to remember?
Remembering is essential for our living. Can
you imagine having to learn to walk every single day?  Can you picture yourself forgetting where the
bathroom at your place is every time you woke up? There is still so much to learn in this field
but we are goin...
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