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[NEWS] MSLGROUP appoints Lusha Niu, Director at MSLGROUP China, as the new Regional Practice Leader for Financial Communications in Asia. http://msl.gp/RuHmi
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The work we marketers do - designing products, brands, experiences, messages and services - is above all else an effort to change how people behave.
People don’t ‘need’ Big Data in the abstract, they need the help it can provide when it is delivered to the moments and the places where they interact.
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From leaders who are acknowledging climate change, to ordinary citizens who care about their personal and collective future on this planet, what we are actually seeing is a much broader and diverse range of stakeholders raising their voice around this issue.
As we get closer to the COP21 Summit in Paris this December, a growing interest – and concern – is appearing across the world around the Climate Change issue.
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Will #PR  Exist as We Know It in 10 Years? - Vote for our +Mark McClennan & +PRWeek's +Steve Barrett for their #SXSW   #PanelPicker  session to know more: http://panelpicker.sxsw.com/vote/47626
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Our ‪latest ‎study‬ 'Food Shopping in America' with The Hartman Group​ shows how ‎#Millennials‬ are having a profound impact on the #food shopping landscape in America. http://msl.gp/QQR9X 
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Seven initiatives that demonstrate the growing trend of collective citizenship. We also look at new developments at Google and Twitter which could impact journalism, communications and PR. http://msl.gp/QsO7b
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MSLGROUP

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[INSIGHT] 70% Millennials use their mobile device while shopping. Our latest study on 'Millennial Shopper' reveals evolving consumer behaviors when it comes to grocery shopping in America. msl.gp/Rrq3B
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Know how you can #bethechance for a brighter, better tomorrow. Visit http://msl.gp/RhWEA to do your part.
Register for #BetheChance, and make your voice heard. Share your views on urbanization, energy, food, mobility and technology with businesses, organizations and other Millennials.
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Arthur Sadoun, Global CEO of +Publicis Worldwide, has appointed Guillaume Herbette of FleishmanHillard as CEO of MSLGROUP. http://msl.gp/R36Qi 
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Brands and organizations can use elements of data storytelling to make their content stand out, attract people’s attention, shape public sentiment, and motivate some form of behavior change.
Data Storytelling – Engaging people around data, by sharing the learns from the analysis with people in a way that’s exciting, entertaining and addictive.
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Learn how the “Think. Feel. Do” methodology can reveal what’s holding your employer brand back.
Some brands know exactly what’s preventing them from reaching full employee engagement. Others know something’s not working, but struggle to identify it.
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MSLGROUP's 5th Annual Cause Initiative - Grant Offers $100k in #ProBono Communications Counsel to Organization Celebrating the Creative Sprit of New York http://msl.gp/QvO8S #MSLBeCause
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In their circles
575 people
Have them in circles
392 people
Natalie Cann's profile photo
ChrisSparks's profile photo
india turner's profile photo
Rosetta's profile photo
Puja Roy's profile photo
Julia Crawford's profile photo
Chandni Khan's profile photo
Kelly Phillips's profile photo
SuperPrincess Jo's profile photo
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We make our clients' voice matter
Introduction
MSLGROUP is Publicis Groupe’s Strategic Communications and Engagement Company.
At MSLGROUP we are passionate about the science and art of listening to and engaging with people. With insight, with understanding and with a response that is helpful and valuable. Our business is helping our clients to creatively engage with their audiences 24/7. We help our companies, brands and organisations move from campaigns to narrative, from intrusion to engagement and from consumers to communities. We make our clients' voice matter. Our 100+ offices span 26 countries today. Add our affiliates into the equation, and our reach expands to 48 countries. Learn more about us at: mslgroup.com
Follow us on Twitter: @msl_group
For latest insights on PR & digital culture check out our blog: mslgroup.com/blog