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Qorvis MSLGROUP EVP and former CTO from Mitt Romney's Presidential campaign in 2012, Archie Smart talks about the ever evolving role of digital in political campaigns.
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The ability of individuals to go to work honestly, without fear of discrimination or retribution for their sexual orientation or gender identity, should be a priority for companies. This logic is what led Qorvis MSLGROUP to join with its global network and launch Égalité, a Publicis Groupe initiative dedicated to advocacy, education, community and business development for its LGBTQ employees and allies.
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Our CEO Guillaume Herbette spoke with PRWeek's global editorial director Steve Barrett in Cannes. Follow the link to listen to the full podcast
The PRWeek 06.24.2016: On the ground in Cannes. From PR Week
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Businesses are still exploring why they should care about human rights, what they could contribute positively to human rights and how they could act on it. Human rights advocate, Liping Mian shares why companies should integrate human rights as part of the business rather than isolate the issue just because they should “do good.”
The real opportunity of human rights, for business, is to develop the sustainability of people. employees, customer and local communities.
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The coming days will be hectic for policy makers and business leaders in Brussels trying to address the consequences of the British voting to leave the European Union by a majority of 52% to 48%.
The coming days will be hectic for policy makers and business leaders in Brussels trying to address the consequences of the Brexit vote.
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MSLGROUP was named Asia-Pacific Network of the Year by PRWeek Awards Asia on 15 June 2016. This is the third time in five years that MSLGROUP has won the top agency prize from Campaign Asia-Pacific. Our colleagues bagged five trophies for client programs in China, India and Japan. Congratulations to all. http://msl.gp/h5ca301tirH
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MSLGROUP

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Our MSLGROUP Japan team has moved to a new office location in Omotesando, sometimes referred to as 'Tokyo's Champs-Élysées.' Visit us at 4-9-3 Jingu-mae, Shibuya-ku, Tokyo, Japan.
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The UK's vote to leave the EU surprised millions around the world. CNC has listed the six things you need to know to help you understand the impact of Brexit.
The UK's vote to leave the EU surprised millions around the world. CNC has listed the 6 things you need to know to help you understand the impact of Brexit.
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Kelly Bennett, Cannes Lions 2016 juror and Founder, MD of our New Zealand based affiliate One Plus One Communications reflects on his experience as a jury member and representing the connected disciplines of corporate communications, crisis management and stakeholder relations.
This year's Cannes Lions jurors weren’t focused on whether the entries were from PR, digital or ad firms, rather on great ideas that cut through the clutter
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PR pros including our Leonardo Sforza, MD of the MSLGROUP office in Brussels and head of EU affairs at the firm weigh in on what comes next for PR and the EU.
Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin. From PR Week
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In the human rights context, digital evidence of shortcomings or abuse is increasingly being recorded and shared, from deep in the supply chain and from office and retail operations. The upshot of these developments is that companies need to 'know and show' what their human rights risks and impacts are, and what they are doing to address those.
The topic of human rights has moved to the center of corporate responsibility & sustainable business. There are two specific reasons & a powerful driver.
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Our work for Cannes Lions 2016 demonstrates power and scale, builds off insightful human truths, is clever and creative, makes a strong emotional connection, drives social change and innovates how work is done in a category. It also clearly shows that our most-integrated and most-complete positioning pays off in better work through collaboration with our Publicis partners. http://msl.gp/e6xJ301mDgM
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We make our clients' voice matter
Introduction
MSLGROUP is Publicis Groupe’s Strategic Communications and Engagement Company.
At MSLGROUP we are passionate about the science and art of listening to and engaging with people. With insight, with understanding and with a response that is helpful and valuable. Our business is helping our clients to creatively engage with their audiences 24/7. We help our companies, brands and organisations move from campaigns to narrative, from intrusion to engagement and from consumers to communities. We make our clients' voice matter. Our 100+ offices span 26 countries today. Add our affiliates into the equation, and our reach expands to 48 countries. Learn more about us at: mslgroup.com
Follow us on Twitter: @msl_group
For latest insights on PR & digital culture check out our blog: mslgroup.com/blog