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MSLGROUP
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We make our clients' voice matter
We make our clients' voice matter

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A number of rising trends are destined to shape influence in new ways. To learn more about how MSLGROUP's influence-to-impact performance platform can boost your brand and commerce, visit - conversation2commerce.mslgroup.com
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Sex doesn’t sell anymore; activism does. Brands are gradually but surely awakening to this notion and the number of companies being vocal about issues they care about has been increasing over the past few years. http://msl.gp/VvGY30aIFQW
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Congratulations to our teams across EMEA shortlisted for nine EMEA SABRE Awards for our work across the region, across multiple geos, practice areas, sectors and agency brands. MSLGROUP The Practice was shortlisted in three categories including the Diamond Sabre Award in Measurement and Evaluation for their McDonald’s work. Teams from the UK (including Salterbaxter), Italy, Poland and Sweden (including JKL) also have received nominations. http://msl.gp/duEO30aWMbP

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Publicis Groupe's Strategy and Growth Officer, Rishad Tobaccowala shares his ideas and learnings on how brands can build trust in an era of marketing transformation.

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For communicators, augmented reality (AR) as an opportunity comes into play when planning an activation. By implementing campaigns that don’t just use gamification, rather bring people outside together, the response can be overwhelming. http://msl.gp/PffQ30aUr8f
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Salterbaxter MSLGROUP's Luna Atamian shares key takeaways from the U.S. Sustainable Business Forum, including advice from McKinsey, BNY Mellon, DSM and Novozymes executives.

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We're proud of our China team's win in the the “Brand Journalism/Content Marketing” category of the 2016 PR Daily Awards for client IKEA's “The Little Things That Matter,” campaign centered around an invitation to Chinese consumers to share their love of cooking through filmed stories to be shared online. http://msl.gp/89UP30aNi2u
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Creating artwork that symbolizes a bright future for our cities, streets and inspires others to take action.

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Consumers expect the brands they’re loyal to, to be opinionated and assertive.
Two well-known brands did just that over the past week, making bold statements in different parts of the world.

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There’s nothing particularly new about Enterprise 2.0 or “social business” concepts. What’s new are nontraditional competitors who are changing the playing field by interacting with customers in nontraditional ways. http://msl.gp/kYHV301hGZa
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