Profile cover photo
Profile photo
David Rekuc
470 followers
470 followers
About
David's posts

Post has shared content
Excited to kick off the Holiday Retailer section of +Marketing Land with a column about preparing for the holidays!
Super excited that our new "Holiday Retailer" section on +Marketing Land is now live, designed to help online retailers prepare for the holiday shopping blitz. Because the time to prepare is now.

Post has attachment
Are you ready for the holiday season?

Post has attachment
One of the coolest content marketing tools I've come across in a while: http://www.ripenecommerce.com/blog/our-first-cooltooltuesday-the-best-of-buzzsumo

Post has attachment
Subscription commerce is booming, but is it right for you?  My article in Entrepreneur covers the pros & cons of the business model.

Post has attachment
$1.79 Trillion will be left in shopping carts this year.  How are you winning back your would-be customers?

Post has attachment
Discovering new keyword opportunities in a 100% not provided world.

Post has shared content
In part 2 of this article, I cover how to use SEO & Social Media for an eCommerce site.

SEO & Social Media are two true inbound marketing techniques that don't just provide an ROI, they build a foundation for a long term marketing strategy.  See how to make the most of these 2 channels in my guest article:
Want to learn how to market your eCommerce site using SEO & Social Media? +David Rekuc  shares some great tips in part 2 of  his guest post: 

Post has attachment
In an increasingly complex digital landscape, marketing disciplines are bleeding together.  I wrote a guest article detailing how SEO is getting more and more social, and how it effects you.

Post has attachment
One of the fatal flaws of self regulation is that it can be biased.  The recent withholding of natural search data by Google feels that way.  I'll break my argument up into 2 parts, the privacy perspective and the purse perspective ($).

Privacy

According to Chromium blog, this change was implemented to combat malicious actors, here's their quote: "It helps ensure that malicious actors who might intercept people’s internet traffic can’t see their queries."  However, there hasn't been action taken to hide these search queries when the referring source is a paid ad instead of a natural listing.  To me, this assumes "malicious actors" either can't run ads or somehow the referring query is more secure for paid ads.  I'm unaware of anything that makes the data any more secure or anonymous than its natural counterpart.  So, we must be operating on the assumption that malicious actors are incapable of running paid ads.

Purse ($)

Google is directly effected by withholding paid search data.  Advertisers will no longer be able to analyze their accounts and optimize their ads performance.  In most cases the difference would be astronomical if all query data were withheld.

Here are the industries/companies effected by withholding natural search data: recipients of traffic, SEOs, search retargeters.  All 3 do not directly effect Google's revenue stream.  In fact, SEOs often make Google's job of balancing algorithms more difficult, and search retargeters can be seen as direct competitors in the display space.

Its hard to think of these updates as fair or adequate when the company enforcing their self regulation seems to be acting only when its convenient to them.

Just my take on it until I'm shown why paid search data is any more secure or anonymous than natural data.

Post has attachment
I recently wrote an article about a couple of analytics tools and their usage in blogging.
Wait while more posts are being loaded