Cover photo
Jyri Engeström
Worked at Groupon
Attended Lancaster University Management School
Lives in San Francisco, CA
15,521 followers|252,288 views
Crayons & gluestick

I am an internet entrepreneur.

I founded Ditto, a mobile local recommendations application, which was acquired by Groupon.

At Groupon I ran product for Groupon's iPad-based point-of-sale business.

Prior to Ditto I cofounded microblogging service Jaiku, which grew into the market leader in Europe and was acquired by Google.

At Google I worked on mobile applications and starting up Google’s social efforts (behold this page!)

My personal web site is at

  • Lancaster University Management School
    Behavior in Organizations
  • University of Helsinki
  • Université de Montréal
Basic Information
Other names
Engestrom, Engestroem
  • Groupon
    Director of Product Management, 2012 - 2013
    Founder & CEO, 2010 - 2012
  • Google
    Product Manager, 2007 - 2009
  • Jaiku
    Co-Founder & Chairman, present
  • Nokia
    Sr. Product Manager, present
  • Satama Interactive
    Concept Designer, present
  • Tera Group Venture Capital
    EIR, present
  • To the Point
    Designer, present
  • True Ventures
    Entrepreneur in Residence, 2014 - present
  • Boosted Boards
    Head of Product, 2016 - present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, CA
Helsinki, Finland - San Diego, Ca - Montreal, Canada - Lancaster, UK - Osaka, Japan


Jyri Engeström

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I built Set with +Ulf Schwekendiek  to use with my own family. We’re opening up in limited beta today so you can try it too!

It’s for email photo sharing. Perfect for grandparents who don’t use Google Plus or Facebook, or if you don’t want to spam all your friends with your kid photos :)

Use the code JYRI to get 6 months free. Tell me what you think!
Super Simple Photo Sharing.
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Jyri Engeström

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+Caterina Fake takes the identity discussion a step further in this response to Google's +Bradley Horowitz. She discusses two ways in which pseudonyms are useful, even necessary to a social platform that is rich with diverse points of view; and also discusses the malignant case (trolls). Her conclusion is that "in the cases where pseudonyms are being abused, it is the harm that should be stopped, not the pseudonyms."
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ur cute
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Jyri Engeström

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I'm co-hosting the first Drone Games in SF today. Flying quadcopter demos start at 1pm. See you there!
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Hay jyri i am Tahir form pakistan Live in U A E Sharjha
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Jyri Engeström

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As my first post on Google+, I thought I'd posit my stance on anonymity.

In the opening scene of Show Me Love (Fucking Åmal) 15-year old Agnes writes in her diary on her Mac:

My secret wish list:
. that I won't have to have a party
. that elin will look at me
. that elin will fall in love with me
I LOVE ELIN!!!!!!!!!!

A service that aims to become the default arena for online social exchange globally should allow pseudonymity (which is really what we're talking about when we talk about anonymity) and, in some cases, even encourage it. No one should be booted off the system just because they are using a made up name. It's the only way members of an oppressed community can get away with breaking the social conventions that keep their spirits nailed to the floor.

This is not an edge case. Nor is it just about the two billion people who live under oppressive regimes. If you are a person who "thinks different", think back. Were you ever the nail that sticks out, at some point in your life? Like in Åmal, the home town of the two girls Agnes and Elin, the community preventing you from being all you can be is the neighborhood school, church, friend group... often it's your family.

The rules of an online social platform should be based on the harm principle. The harm principle holds that each individual has the right to act as he wants, so long as these actions do not harm others. Pseudonymity in itself does not harm anyone.

But current day social platforms resemble Louis XIV's France more than modern democracies. Account deletion, the online equivalent of the guillotine, is exercised routinely across the board. To be the default social platform, the contender needs to introduce a form of self-government that looks more like democracy than tyranny.

Why? John Stuart Mill, the 19th-century philosopher who came up with the harm principle, was not joking when he noted that “the struggle between Liberty and Authority is the most conspicuous feature in the portions of history." He introduced a number of different tyrannies, including social tyranny, and also the tyranny of the majority.

The reason online social services are winning the day is because they have served the side of freedom in this ongoing struggle. It's this more than anything that makes them so valuable to the human population as a whole. Now that they're growing global in influence and reach, their own mechanisms of self-government must evolve to reflect this. Otherwise they themselves will become the new oppressive regimes.

Social liberty for Mill meant putting limits on the ruler’s power so that he would not be able to use his power on his own wishes and make decisions which could harm society (the platform) itself. In other words, people should have a say in the government’s decisions. What does this mean in the case of online social networks? For starters, listen to your users, explain yourself, and base your decisions on the harm principle, even if it means going against shouts coming from the majority – or your boss.

And do not forget Mill's words. In "The Contest in America" he wrote, “the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not sufficient warrant. He cannot rightfully be compelled to do or forbear ... because, in the opinion of others, to do so would be wise, or even right... Over himself, over his own body and mind, the individual is sovereign.”

Hello Google+, hello liberty :)
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Hi I am ARM
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And incredibly well executed dining experience by a team who earned their chops at Savoy. Let your waiter compose your menu.
Public - 7 months ago
reviewed 7 months ago
Outstanding, innovative Thai from Pim of Chez Pim fame. A must-have on your San Francisco checklist!
Public - a year ago
reviewed a year ago
Boosted Boards are the main attraction at this great longboard store. Staff do a good job explaining the system - and best of all, they'll rent a Boosted Board to you for $99/week to try before you buy.
Public - a year ago
reviewed a year ago
Kahvila Siili is a summer café in Helsinki's historic Käpylä neighborhood. We are open May 1st - August 30th. We serve Square Mile coffee from London (and occasionally Blue Bottle Coffee from San Francisco!) Our pastries locally made, with love.
Public - a year ago
reviewed a year ago
12 reviews
One of the best thrift shops ever. Japanese designer jeans and serious couture for a fraction of the label price.
Public - a year ago
reviewed a year ago
We were blown away by customer service and particularly the chefs of Ett Hem. The design, by Ilse Crawford, who also designed the nearby Michelin-starred restaurant Mathias Dahlgren, is beautiful. It's homey, like staying in an exquisitely-furnished Airbnb, but with a full staff and professional kitchen. If traveling with family, we recommend booking Suite 1 and the adjoining Suite 2.
Public - a year ago
reviewed a year ago
Public - a year ago
reviewed a year ago